Pivotal Software

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Industry Computer software
Founded April 2013
Headquarters San Francisco
Palo Alto, California
Website www.pivotal.io

Pivotal Software, Inc. (Pivotal) is a software company based in Palo Alto, California that provides software and services for the development of custom applications for data and analytics based on cloud computing technology. Pivotal Software is a spin-out and joint venture of EMC Corporation and its subsidiary VMware that combined software products, employees, and lines of businesses from the two parent companies including Greenplum, Cloud Foundry, Spring, Pivotal Labs, GemFire and other products from the VMware vFabric Suite.


Pivotal office in Toronto

In July 2012 a GigaOM blog entry speculated on a possible spin out of VMware and EMC that would consolidate some of their cloud computing projects into a new division.[1] The companies confirmed speculation in December of the same year, announcing the initiative with existing technology, people and programs from both companies focused on big data and cloud application platforms under one organization.[2] On April 1, 2013, The New York Times reported that Pivotal was official and positioned as a competitor to Amazon Web Services.[3]

At an official event held on April 24, 2013, the organization announced both a $105 million investment from General Electric and its PaaS offering, PivotalCF, a cloud-enabled application platform for private cloud initiatives and public cloud providers.[4][5]

Paul Maritz became Pivotal's chief executive officer.[5] Maritz joined EMC in February 2008 when Pi Corporation, a company he co-founded, was acquired.[6][7] In October 2013 Pivotal acquired consulting firm Xtreme Labs for an estimated $65 million.[8]


Pivotal products combine application, data, and analytics software.

Platform as a Service (PaaS)[edit]

Pivotal Cloud Foundry® is a Platform as a Service (PaaS) that supplies developers with a ready-to-use cloud computing environment and application services, all hosted by virtualized servers on your existing public and private infrastructure.

  • Mobile Services for Pivotal Cloud Foundry - Mobile services enable enterprises to speed delivery of mobile-first, data driven enterprise apps.
  • Services for Pivotal Cloud Foundry - (to be launched in early February 2015)

Application software[edit]

  • Pivotal tc Server - an enterprise Tomcat Application server that runs Java Spring applications
  • Redis - Redis is one of the most popular ways to accelerate development of new applications and reduce latency in existing applications. Redis keeps all your data quickly accessible in memory, giving your applications the ability to read and write data faster than ever before. Built-in replication allows your applications to remain responsive during routine maintenance or unexpected outages.
  • Pivotal RabbitMQ - inter-system messaging software for modern applications
  • Spring Framework - provides a range of capabilities for creating all Java application types, including enterprise Java, rich Web and enterprise integration.
  • Groovy and Grails - Grails is an open source web application framework that uses the Groovy programming language. Groovy applications run on the Java Virtual Machine or JVM.
  • App Suite - an "ideal solution to meet your users’ demands for modern applications". The Pivotal App Suite provides a proven runtime platform for your applications built on SpringIO and Tomcat Server.


  • Pivotal Big Data Suite - Pivotal Big Data Suite delivers a big data analytic platform subscription. Pivotal Big Data Suite offers a subscription to a Hadoop distribution, Pivotal HD.
  • Pivotal HD - a commercial Apache Hadoop distribution enhanced to support enterprise Big Data analytics and includes a massively parallel processing (MPP) SQL database that loosely connects to Hadoop.
  • Pivotal HD HAWQ - HAWQ™ a Hadoop SQL front end.
  • Pivotal Greenplum Database - a shared-nothing, MPP architecture designed for business intelligence and analytical processing.
  • Pivotal GemFire - an in memory data grid that enables real-time data distribution, data replication, caching and data management using a non-relational key-value store, to allow storage of data for client applications.
  • Pivotal GemFire XD - a SQL front end to GemFire data.


  • Pivotal Labs - developer of the agile project management tool, Pivotal Tracker. Expertise in three competencies to delivering software: design, development, and product management.
  • Pivotal Data Science Labs - a data science consultation service provided by Pivotal’s team of data scientists[9]
  • Pivotal Web Services - Pivotal Web Services was born as a place agile teams could rapidly update and scale applications across multiple environments and let Cloud Foundry maintain their applications’ health in production.

Open source software[edit]

Pivotal employs committers, project leads and contributors to open source software projects and community initiatives. Open source initiatives sponsored and led by Pivotal are:[10]

  • Spring Framework - development tools and technologies used by Java application developers[11]
  • Groovy and Grails (a deliberate pun on Ruby On Rails) provides a similar framework for web-applications based on Java and the JVM.
  • Cloud Foundry - cloud computing PaaS software released with the Apache License 2.0[12]
  • Redis - an open source, BSD licensed, key-value store database
  • RabbitMQ - an open source enterprise messaging system message broker based on the Advanced Message Queuing Protocol (AMQP) released under the Mozilla Public License[13]
  • Hadoop - The popular Apache Hadoop software library is a framework that allows for the distributed processing of large data sets across clusters of computers using simple programming models. It is designed to scale up from single servers to thousands of machines, each offering local computation and storage.
  • OpenChorus - a platform for collaborative data science with Pivotal customers, data science practitioners, open source developers, and partners, for predictive analytics
  • MADlib - an open-source library for in-database analytics, providing data-parallel implementations of mathematical, statistical and machine-learning methods for structured and unstructured data



  1. ^ Om Malik and Stacey Higginbotham (July 16, 2012). "VMware plans cloud spin out to keep up with Microsoft, Amazon and Google". GigaOM. Retrieved October 3, 2013. 
  2. ^ Terry Anderson (December 4, 2012). "The Pivotal Initiative". VMware Company Blog. Retrieved October 3, 2013. 
  3. ^ Quentin Hardy (April 1, 2013). "EMC’s Amazon Challenger Comes Out". New York Times Bits. Retrieved October 3, 2013. 
  4. ^ GE Joins EMC and VMware in a Joint Venture to Challenge Software Megavendors in the Cloud, Gartner, 24-April-2013
  5. ^ a b Quentin Hardy (April 24, 2013). "Pivotal’s Audacious Plan". New York Times Bits. Retrieved October 3, 2013. 
  6. ^ "EMC To Acquire Pi Corporation, Developer of Personal Information Management Technology". Press release (EMC). February 21, 2008. Retrieved October 3, 2013. 
  7. ^ "Executive Team". Company web site. Pivotal. Retrieved October 3, 2013. 
  8. ^ Jack Clark (October 2, 2013). "Pivotal pivots with Xtreme Labs acquisition: Sons of VMware remember mobile devices, buy consulting firm". The Register. Retrieved October 3, 2013. 
  9. ^ Pivotal Data Science Labs, retrieved 22-May-2013
  10. ^ Pivotal Open Source Software, retrieved 22-May-2013
  11. ^ Get Started with Spring, retrieved 20-May-2013
  12. ^ Easy Grails Hosting: Cloud Foundry, 2013-April-15
  13. ^ What is RabbitMQ?

External links[edit]