Go to work on an egg
"Go to work on an egg" was an advertising slogan used by the United Kingdom's Egg Marketing Board during the 1950s as part of more than £12 million it spent on advertising, including a series of television adverts starring the comedian Tony Hancock and actress Patricia Hayes in 1965. The commercials were created by British director, Len Fulford.[1] The proposition was that having an egg for breakfast was the best way to start the working day. Author Fay Weldon helped to create the campaign.[2]
In 2007, plans to rebroadcast the original television adverts were rejected by the Broadcast Advertising Clearance Centre, which observed that the adverts did not suggest a varied diet. The advert was instead made available on an anniversary website.[2]
[edit] References
- ^ Davison, Phil (2011-12-30). "Len Fulford: Director behind the 'Go to work on an egg' and Guinness 'toucan' commercials". The Independent. http://www.independent.co.uk/news/obituaries/len-fulford-director-behind-the-go-to-work-on-an-egg-and-guinness-toucan-commercials-6282930.html. Retrieved 2012-01-05.
- ^ a b de Bruxelles, Simon (June 20, 2007). "‘Go to work on an egg’ ad banned". The Times (London). http://www.timesonline.co.uk/tol/life_and_style/health/article1957593.ece. Retrieved 2009-01-10.
[edit] External links
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