Go to work on an egg
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"Go to work on an egg" was an advertising slogan used by the United Kingdom's Egg Marketing Board during the 1950s as part of more than £12 million it spent on advertising, including a series of television adverts starring the comedian Tony Hancock and actress Patricia Hayes in 1965. The proposition was that having an egg for breakfast was the best way to start the working day.
Len Fulford was the director of the campaign and became known as the "eggman". The Beatles song "I Am the Walrus" makes reference to Len Fulford with its lyrics "I am the eggman".
The slogan is often said to have been created by Fay Weldon, who has since said that she was just the manager of the person who created the phrase. The phrase is believed to have been created by Michael Twogood, who subsequently left the advertising business to become a Christian Pastor.
In 2007, plans to rebroadcast the original television adverts were rejected by the Broadcast Advertising Clearance Centre, which observed that the adverts did not suggest a varied diet. The advert was instead made available on an anniversary website.[1]
[edit] References
- ^ de Bruxelles, Simon (June 20, 2007). "‘Go to work on an egg’ ad banned". The Times. http://www.timesonline.co.uk/tol/life_and_style/health/article1957593.ece. Retrieved 2009-01-10.
[edit] External links
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