Gogo Inflight Internet

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Gogo
Type Public
Traded as NASDAQGOGO
Industry Technology, Aviation
Founded 1991
Founder(s) Jimmy Ray
Headquarters Itasca, Illinois, United States
Area served Worldwide
Key people Michael J. Small (CEO), Norman Smagley (CFO)
Products In-flight entertainment
In-flight connectivity
Revenue IncreaseUS$ 233.5 million (FY 2012)
Operating income DecreaseUS$ -32.5 million (FY 2012)
Net income Decrease US$ -32.7 million (FY 2012)
Total assets Increase US$ 432.1 million (FY 2012)
Total equity Decrease US$ 168.6 million (FY 2011)
Employees 591
Divisions Aircell
Website www.gogoair.com
References: [1]

Gogo Inc is a provider of in-flight broadband Internet service and other connectivity services for commercial and business aircraft, headquartered in Itasca, Illinois. Gogo has equipped over 2,000 commercial and 6,000 business aircraft with their services making them the world leader in in-flight connectivity and a pioneer in in-flight entertainment.[citation needed] Using the Gogo network and service, passengers with laptops and other Wi-Fi enabled devices can get online on more than 2,000 commercial aircraft including all domestic mainline Delta Air Lines and nearly all of Delta's regional jets; all AirTran Airways and Virgin America flights; and select Air Canada, Alaska Airlines, American Airlines, Frontier Airlines, United Air Lines and US Airways flights.

History[edit]

Gogo began in 1991 in a barbecue restaurant in Denison, Texas, where company founder Jimmy Ray sketched his idea for an affordable telephone system for private airplanes on a paper napkin. Through a partnership with cellular providers, Gogo began as Aircell, providing analog-based voice communications on private aircraft in North America. By the late '90s Gogo had leveraged a satellite-based system to offer voice communication on overseas flights. The next step was to devise a way to bring in-air connectivity to a larger market. In 2006, Gogo was awarded the FCC's exclusive Air-To-Ground (ATG) 3Ghz broadband frequency license. In 2008, Gogo made their debut on commercial aircraft.[citation needed]

In June 2011, the company formally changed its name from Aircell to Gogo as part of a re-branding effort. Prior to the re-brand, Gogo's commercial air service was known as "Gogo Inflight Internet." Aircell remains the name of the company's business aviation division.

On June 20, 2013 Gogo announced that it has priced its initial public offering of 11 million shares of common stock at $17 per share. Gogo started trading June 21, 2013 on the NASDAQ Global Select Market under the ticker symbol "GOGO".[2][3]

Connectivity and performance[edit]

Gogo provides continuous coverage with minimal lags in speed, detected when passing from one cell tower signal to the next. Gogo's connection speed is approximately 500–600 Kibibits per second for downloads and 300 Kibit/s for uploads[4] Total bandwidth for the flight is approximately 3 Mbit/s.

The Gogo service is compatible with Macintosh, Linux, and Windows computers, as well as any other devices that have Wi-Fi capability, including BlackBerry, Windows Mobile, Android, and iOS.

External Aircraft Antenna

Connection onboard can be similar (under optimal conditions) to the experience at Wi-Fi hotspots such as coffee shops and hotels in some but not all cases. Users report connectivity issues to streaming video such YouTube and HBO-GO. Some users reported Speedtest.net benchmarks above 3 Mbit/s, while another users reported low Speedtest.net benchmark results such as 0.03 Mbit/s down and 0.27 up. The user connects to the gogoinflight network and registers in the same way they would on the ground. The network becomes accessible as soon as electronic devices are approved for use after take-off.[5]

The service includes account management and allows purchasing service before the flight using the product web site. VoIP applications are prohibited by the terms of service.[6]

Technologies[edit]

Gogo uses a variety of advanced technologies to keep passengers connected in air. Below are the current technologies they use.

Air-To-Ground (ATG) Gogo's ATG network is a cellular based network that has more than 160 towers in the continental U.S., Alaska and soon, Canada. The towers are cellphone towers that have been outfitted to point their signals at the sky rather than along the ground. The aircraft picks up the signal through a receiver installed on its underside. When it reaches the aircraft, the data signal is distributed throughout the cabin via a Wi-Fi system.

ATG-4 Gogo's ATG-4 service has enhanced the existing network (ATG) and improves per aircraft capacity through the addition of Directional Antenna, Dual Modem and EV-DO Rev. B technologies. This new platform is backwards-compatible and allows for upgrades to existing ATG systems through low-cost retrofits. ATG-4 is expected to enhance Gogo's existing ATG network and deliver peak speeds from current performances of up to 3.1 Mbit/s to up to 9.8 Mbit/s per aircraft.

Ka-band satellite Gogo was named a service provider for Inmarsat's Global Xpress satellite service in November, 2011. Inmarsat also selected Gogo's business aviation subsidiary, Aircell as a distribution partner for the business and government aviation markets.

Ku-band satellite Gogo has satellite agreements in place with SES (for coverage over the U.S., Atlantic Ocean and Europe) and Intelsat (for coverage over portions of the Atlantic and northern Pacific oceans, as well as routes over South America, Asia, Africa and Australia). Gogo has also signed an agreement with Intelsat for Ku band satellite capacity specifically for coverage in the Atlantic and northern Pacific oceans, as well as routes over Central and South America, Asia, Australia and parts of Africa. Gogo announced in May 2012, that it will partner with satellite equipment provider, AeroSat, to bring a Ku-satellite solution to commercial airlines. A Ku-satellite solution will allow Gogo to offer airlines connectivity services that extend beyond the United States, including transoceanic routes, and will serve the needs of some of their airline partners in the near-term until Inmarsat's Global Xpress Ka band-satellite becomes available.[7][8][9]

Gogo Ground to Orbit Gogo's newest service is a proprietary hybrid technology that combines the best aspects of existing satellite technologies with Gogo's Air to Ground network. This technology uses satellite for receive only and Gogo's Air to Ground network for the return link to the ground. Gogo GTO offers peak speeds of 60 Mbit/s or more to aircraft flying throughout North America and will be available in 2014. This new service is expected to increase speeds by more than six times the current performance.Virgin America will be the launch partner of the new service.[10]

Technology for business aviation For the Business/corporate aviation market, Aircell, a Gogo company, offers three different inflight technologies: Iridium Satellite, Inmarsat SwiftBroadband (satellite) and Gogo Biz (ATG and ATG-4).

Gogo products[edit]

Gogo platform Gogo's in-air platform brings a fully customizable experience to passengers flying. The platform gives travelers information, services, and entertainment while the airlines are able to display airline specific information.

Gogo Vision Gogo Vision enables customers to wirelessly stream content such as movies and TV shows from an onboard server to Wi-Fi enabled laptops during flight. Gogo Vision features a growing list of movies and TV shows from major Hollywood studios to offer customers entertainment choices. Movies and TV shows remain accessible for viewing after the customer has landed for 24 hours.

Gogo Text and Talk Gogo Text and Talk lets flyers send and receive text messages using their own smartphones, numbers and contact lists.

Participating airlines[edit]

Currently, Gogo can be found on American Airlines, Air Canada, AirTran Airways, Alaska Airlines, Delta Air Lines, Frontier Airlines, United Airlines, US Airways and Virgin America. In-flight entertainment partners include American Airlines, Delta Air Lines, Scoot, and US Airways.

Gogo service began on American Airlines in July 2008. The first routes served were JFK to San Francisco, JFK to LAX, and JFK to Miami. They are currently expanding to include Gogo service on the full American Airlines domestic fleet.[11]

On August 5, 2008, Delta Air Lines announced it would install Gogo on all its domestic aircraft, which has since been completed. Recently, Delta announced that Gogo service would be expanded to include its full fleet of Delta regional jets.[12] but a 2009 merger with Northwest Airlines added to the fleet. By early April 2010, 437 of 540 aircraft in the combined domestic fleet offered Wi-Fi, with remaining installations expected by summer 2010.[13]

Virgin America became the first airline with fleetwide in-flight Internet access, in March 2009.[5]

On July 14, 2009, AirTran Airways completed installation of Gogo on 136 of its aircraft.[14]

October 2, 2009 saw the launch of Gogo on United Airlines' p.s. Flight 23 from New York to Los Angeles. The company installed Gogo on the entire United p.s. fleet before November 6, 2009.

On November 20, 2009 Gogo announced that Air Canada began trials of the Gogo system on select Toronto-Los Angeles and Montreal-Los Angeles flights which occur in large part over the continental US.[15]

On February 24, 2010, Alaska Airlines announced that it will offer Gogo on its full fleet. The full fleet installation was completed in the fall of 2011.[16]

On March 29, 2010, US Airways announced that all its Airbus A321 fleet would offer Gogo by June 1, 2011. The full fleet installation was completed in the fall of 2011.[17]

On February 5, 2012 Frontier Airlines announced that it had equipped all of its Embraer E190 aircraft with Gogo to begin service on February 6, 2012.[18]

On June 8, 2012, Gogo announced that Delta Air Lines will begin offering in-flight Internet service on its long-haul international fleet of more than 150 aircraft, which includes Boeing 777,767,747, Airbus 330 and transoceanic Boeing 757 aircraft in early 2013.[19]

On June 20, 2012, Gogo announces that they have extended its contract with United Air Lines to upgrade its p.s. fleet to Gogo's new ATG-4 connectivity service.[20]

On August 28, 2012, Gogo announced that Industry Canada has issued Gogo a subordinate license for Canada's ATG radio frequency spectrum that will allow Gogo to serve passengers on commercial and business aircraft flying over Canada.[21]

On January 11, 2013, Gogo announced that it will install two in-flight connectivity solutions to American Airlines' new Airbus A320 family and Boeing 737 deliveries: Ku-band satellite and Gogo's next generation Air to Ground technology - ATG-4.[22]

On October 8, 2013, Gogo announced that Japan Airlines will begin offering in-flight Internet service on its domestic fleet of 77 aircraft, which includes Boeing 737,767,777, and 787 aircraft.[23]

On November 8, 2013 Gogo announced Gogo Text & Talk, an app that provides in-flight cell phone calls, and text messaging. The product is to be officially launched on commercial jets in 2014.[24]

Surveillance support[edit]

In April 2014, it was revealed through a Federal Communications Commission letter that Gogo partnered with government officials to voluntarily develop capabilities to share user data with law enforcement beyond what is required under the federal Communications Assistance for Law Enforcement Act.[25][26][27]

See also[edit]

References[edit]

  1. ^ "Gogo SEC Filings, Form S-1". Securities Exchange Commission, Gogo Inc. 
  2. ^ "Gogo Inc. Prices Initial Public Offering At $17 Per Share - Jun 20, 2013". Gogoair.mediaroom.com. Retrieved 2014-02-07. 
  3. ^ "The Gogo Press Kit | Gogo Blog". Gogo.to. 2013-05-28. Retrieved 2014-02-07. 
  4. ^ Internet-a-Gogo: Airlines to Offer In-Flight Access The Wall Street Journal
  5. ^ a b "Press Releases". Virgin America. 2009-05-20. Retrieved 2010-12-14. 
  6. ^ "Gogo FAQ". Gogoinflight.com. Retrieved 2014-06-10. 
  7. ^ "Gogo Agrees To Partnership with Inmarsat for Global Xpress (GX) - Dec 20, 2012". Gogoair.mediaroom.com. Retrieved 2014-02-07. 
  8. ^ "Gogo Press Room - Press Releases". Gogoair.mediaroom.com. 2012-06-18. Retrieved 2014-02-07. 
  9. ^ "Gogo Press Room - Press Releases". Gogoair.mediaroom.com. 2012-05-18. Retrieved 2014-02-07. 
  10. ^ "Gogo Announces its Next Generation In-Flight Internet Technology for North America - Sep 11, 2013". Gogoair.mediaroom.com. 2013-09-11. Retrieved 2014-02-07. 
  11. ^ "Airline Wireless | Inflight Internet| Airplane Wifi Access". AA.com. 2008-03-18. Retrieved 2010-12-14. 
  12. ^ Delta Air Lines To Offer In-Flight Wi-Fi On All Domestic Flights (Official Press Release: August 5, 2008)
  13. ^ "Spring is in the air... and so is the Internet! (Delta blog: Apr 6, 2010)". Blog.delta.com. 2010-04-06. Retrieved 2010-12-14. 
  14. ^ PROMISE DELIVERED: Airtran Completes Installation of Wi-Fi On All Aircraft [1]
  15. ^ Four pieces of great inflight WiFi news from Gogo
  16. ^ "Alaska Airlines To Offer Gogo Inflight Internet Service". Gogo.mediaroom.com. Retrieved 2010-12-14. 
  17. ^ "Us Airways Takes To The Sky With Gogo Inflight Internet". Gogo.mediaroom.com. Retrieved 2010-12-14. 
  18. ^ "Frontier Begins Gogo Offering on E190 Aircraft". 
  19. ^ "Gogo Press Room - Press Releases". Gogoair.mediaroom.com. Retrieved 2014-02-07. 
  20. ^ "Gogo to Upgrade United's P.S. Fleet with Next Generation ATG-4 In-Air Connectivity Solution - Jul 20, 2012". Gogoair.mediaroom.com. 2012-07-20. Retrieved 2014-02-07. 
  21. ^ "Gogo Licensed to Provide In-Air Connectivity over Canada - Aug 28, 2012". Gogoair.mediaroom.com. 2012-08-28. Retrieved 2014-02-07. 
  22. ^ "Gogo to Install both Satellite and Air to Ground In-Flight Internet Solutions on American Airlines' New A320 and 737 Aircraft - Jan 11, 2013". Gogoair.mediaroom.com. 2013-01-11. Retrieved 2014-02-07. 
  23. ^ "Gogo to provide Japan Airlines with domestic Internet". Reuters. 2013-10-28. 
  24. ^ Baig, Edward C. (2013-11-08). "Gogo's latest: texting and calling on airplanes". USA Today. 
  25. ^ Sirota, David (April 7, 2014). "Documents show Gogo boasted of helping law enforcement agencies spy on in-flight wifi". PandoDaily. Archived from the original on April 7, 2014. Retrieved April 13, 2014. 
  26. ^ Zetter, Kim (April 9, 2014). "The Feds Cut a Deal With In-Flight Wi-Fi Providers, and Privacy Groups Are Worried". Wired. Archived from the original on April 12, 2014. Retrieved April 13, 2014. 
  27. ^ Silver, Joe (2014-04-10). "At Feds’ request, GoGo in-flight Wi-Fi service added more spying capabilities". Ars Technica. Retrieved 2014-04-18. 

External links[edit]