Gold Spot

This article is about the soft drink. For the Gold Spot moth, see Plusia festucae.

Gold Spot was one of the three brands of aerated soft drink (Soda) started in India by Parle under the initiative of its founder and CEO Mr. Ramesh Chauhan in 1977 after the exit of Coca-Cola and Fanta from the Indian market.It was artifically flavoured and coloured orange. Gold Spot was introduced along with Thums Up and Limca. Parle later sold the three brands- Thums Up, Limca and Gold Spot to Coca-Cola in 1993 after its re-entry into India, for a valuation of around 10 million. In spite of its wide popularity, Gold Spot was withdrawn by Coke from the market in order to re-make space for Coca-Cola's Fanta brand.

Gold Spot had a catchy punch line - "The Zing Thing."

However the brand has a good following in the rural areas especially in Maharshatra, to keep the brand alive, Gold Spot is sold as a soda in these markets.In the gap of the sometime India Government policy based forced withdrawal of Coke from the Indian market the Gold Spot flourished.

The Los Angeles based band Goldspot is named after this fizzy drink. According to one of the interviews with Siddhartha Khosla (the core member of band), Goldspot was very popular back in India at the time. It was introduced in India when all the foreign brands like Coca Cola, Pepsi, etc. were taken back to the US.

See also

• Spot price - Financial - Spot Gold / The Spot Price of Gold.
• Goldspot - The music band.