Goldfish (snack)

From Wikipedia, the free encyclopedia
Jump to: navigation, search
This article is about the brand of snack crackers. For other uses, see Goldfish (disambiguation).
Goldfish Crackers
Owner Pepperidge Farm
Country USA, originally Switzerland
Introduced 1962
Website Goldfish Fun

Goldfish are fish-shaped crackers manufactured by Pepperidge Farm, a division of the Campbell Soup Company. The crackers are available in several varieties and, since 1997, only 40% of the crackers contains a small anthropomorphic imprint of an eye and a smile.[1] The brand's current marketing and product packaging incorporates this feature of the product: "The Snack That Smiles Back! Goldfish!", and the slogan is also reinforced by the mascot, named Finn, who wears sunglasses.


Originally developed by Oscar J. Kambly at Swiss biscuit manufacturer Kambly in 1958,[2] Goldfish snacks were introduced to the United States in 1962 by Pepperidge Farm founder Margaret Rudkin.[3] Although the plain variety of the crackers is called 'Original', the actual original, first flavor produced was 'Cheddar'. This was the best selling variety of Goldfish crackers in the US.[citation needed]


Goldfish come in many varieties. (see below for Flavor Blasted varieties): (there are 39 different flavors)

  • Original,[4] also known as Saltine.
  • Cheddar (most common & original flavor)
  • Whole Grain Cheddar
  • Parmesan
  • Pretzel
  • Pizza
  • Ranch
  • Baby (Miniature crackers)
  • Grahams (Honey, Cinnamon, Chocolate, Vanilla, S'mores Adventures, Cocoa Adventures, Vanilla Cupcake, Cookies n Cream, Chocolate Chip, French Toast, Strawberry Shortcake, Honey Bun)
  • Gouda
  • Edamame
  • Nacho
  • Queso Fiesta
  • X-Treme Pizza
  • White Cheddar
  • Sour Cream and Onion
  • BBQ
  • Cupcake
  • Whole Grain pretzel

Different shapes and colors[edit]

These different-shaped Goldfish are all Cheddar flavored:

  • Puffs
  • Christmas
  • World Treasures
  • Space Adventures (colored)
  • Beach ball

Colors: Purple, yellow, orange, blue, red and green.

(There are also different goldfish mixtures; which are two flavors combined.)

Discontinued Products[edit]

  • PhysEdibles
  • Giant Sandwich Crackers
  • Giant Goldfish
  • Sandwich Snackers
  • Garden Cheddar

International Distribution[edit]

Goldfish are exported and sold in countries around the world. In the UK, they are sold under the name "Finz",[5] but the product is identical.


Pepperidge Farm has created several spin-off products including Goldfish Sandwich Crackers, Flavor-Blasted Goldfish, Goldfish bread, multi-colored Goldfish (known as Goldfish Colors), and Baby Goldfish (which are smaller than normal). There are also seasonably available color-changing goldfish, colored goldfish (come in a variety pack). There was reportedly once a line of Goldfish cookies in vanilla and chocolate; chocolate has reappeared in the "100 calorie" packs.

Goldfish noodles also can be found in Campbell's chicken noodle, tomato, and meatball soup. The goldfish shaped noodles in the tomato soup have been discontinued.


  • 1993–1996: Gone Goldfishin' (what the original Goldfish theme song ends with)
  • 1996–2000: One Snack That's OK To Get Hooked On
  • 2000–2001: Catch the Goldfish!
  • 2001–present: The Snack That Smiles Back! Goldfish!

"Flavor-Blasted" varieties[edit]

There are several common varieties of Flavor-Blasted Goldfish as well as three varieties in selected locations as well as Pepperidge Farm store locations.

  • Xtra Cheddar (formerly Xtreme Cheddar Cheese)
  • Xplosive Pizza
  • Nothin' But Nacho
  • Burstin BBQ Cheddar
  • Jalapeño Cheese (No longer available)
  • Blazin' Buffalo Wings (selective)
  • Cheddar Pretzel (Pretzel Goldfish with a dusting of Xtra Cheddar seasoning – Available in certain regions of Canada)
  • Salt and Vinegar (Available in certain regions of Canada)
  • Atomic BBQ (Available in certain regions of Canada)
  • Monstrous Mozzarella Stick
  • Racing Ranch (Formerly Radical Ranch and Kickin' Ranch)
  • Slammin' Sour Cream & Onion
  • Wild White Cheddar
  • Smokin' BBQ
  • Xtreme Cheddar & Sour Cream (No longer available)

Flavor Blasted Grahams[edit]

  • Xtra Chocolatey GOLDFISH
  • Vanilla Cupcake GOLDFISH
  • S'mores GOLDFISH
  • French Toast GOLDFISH
  • Fudge Brownie GOLDFISH

See also[edit]


  1. ^ "Our History: 90's: A Decade of Firsts". Pepperidge Farm. Retrieved 27 October 2011. 
  2. ^ "Goldfish - the Original". Kambly SA. Retrieved 2014-07-21. 
  3. ^ "Our History". Pepperidge Farm. Retrieved 27 October 2011. 
  4. ^ "Pepperidge Farm® - Goldfish® Crackers in Bags". Retrieved 2013-03-27. 
  5. ^ "Pepperidge Farms - International". Retrieved 3 June 2013. 

External links[edit]