Goldfish (snack)

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Goldfish Crackers
Owner Pepperidge Farm
Country USA, originally Switzerland
Introduced 1962
Website Goldfish Fun

Goldfish are snack crackers manufactured by Pepperidge Farm, a division of the Campbell Soup Company. The crackers come in several flavors, and since 1997, the crackers have small imprints of an eye and a smile.[1] The brand's advertising emphasizes this by referring to the crackers with the most recent registered trademark "The Snack That Smiles Back! Goldfish!" and the mascot, named Finn, who wears sunglasses.


Originally from Switzerland, Goldfish snacks were introduced to the United States in 1962 by Pepperidge Farm founder Margaret Rudkin.[2] Though plain is called 'Original', the actual original first flavor produced was Cheddar which is the highest selling flavor of Goldfish in the US.[citation needed]


Goldfish come in many varieties. (see below for Flavor Blasted varieties):

  • Original,[3] also known as Saltine.
  • Cheddar (most common & original flavor)
  • Whole Grain Cheddar
  • Parmesan
  • Pretzel
  • Pizza
  • Ranch
  • Baby (Miniature crackers)
  • Grahams (Honey, Cinnamon, Chocolate, Vanilla, S'mores Adventures, Cocoa Adventures, Vanilla Cupcake, Cookies n Cream, Chocolate Chip, French Toast, Strawberry Shortcake, Honey Bun)
  • Gouda
  • Edamame
  • Nacho
  • Queso Fiesta
  • X-Treme
  • White Cheddar
  • Sour Cream and Onion
  • BBQ

Different shapes and colors[edit]

These different-shaped Goldfish are all cheddar flavors.

  • Puffs
  • Christmas
  • World Treasures
  • Space Adventures (colored)
  • Beachball Shaped
  • Colors (Currently purple, yellow, orange, and green.)

(There are also different goldfish mixtures; which are two flavors combined.)

Discontinued Products[edit]

  • PhysEdibles
  • Giant Sandwich Crackers
  • Giant Goldfish
  • Sandwich Snackers
  • Garden Cheddar

International Distribution[edit]

Goldfish are exported and sold in countries around the world. In the UK, they are sold under the name "Finz",[4] but the product is identical.


Goldfish commercials often feature anthropomorphized goldfish snacks in various flavors and varieties. The advertisements take place in several locations, often have a continuous plot, and have running gags.[citation needed]


Pepperidge Farm has created several spin-off products including Goldfish Sandwich Crackers, Flavor-Blasted Goldfish, Goldfish bread, multi-colored Goldfish (known as Goldfish Colors), and Baby Goldfish (which are smaller than normal). There are also seasonably available color-changing goldfish, colored goldfish (come in a variety pack). There was once a line of Goldfish cookies in vanilla and chocolate; chocolate has reappeared in the "100 calorie" packs.

Goldfish are available in other flavors such as Red Hot! or Whole Grain pretzel and Blazin' Buffalo.

Goldfish noodles also can be found in Campbell's chicken noodle, tomato, and meatball soup. The goldfish shaped noodles in the tomato soup have been discontinued.


  • 1993–1996: Gone Goldfishin' (what the original Goldfish theme song ends with)
  • 1996–2000: One Snack That's OK To Get Hooked On
  • 2000–2001: Catch the Goldfish!
  • 2001–present: The Snack That Smiles Back! Goldfish!

"Flavor-Blasted" varieties[edit]

There are several common varieties of Flavor-Blasted Goldfish as well as three varieties in selected locations as well as Pepperidge Farm store locations.

  • Xtra Cheddar (formerly Xtreme Cheddar Cheese)
  • Xplosive Pizza
  • Nothin' But Nacho
  • Burstin BBQ Cheddar
  • Jalapeño Cheese (No longer available)
  • Blazin' Buffalo Wings (selective)
  • Cheddar Pretzel (Pretzel Goldfish with a dusting of Xtra Cheddar seasoning – Available in certain regions of Canada)
  • Salt and Vinegar (Available in certain regions of Canada)
  • Atomic BBQ (Available in certain regions of Canada)
  • Monstrous Mozzarella Stick
  • Racing Ranch (Formerly Radical Ranch and Kickin' Ranch)
  • Slammin' Sour Cream & Onion
  • Wild White Cheddar
  • Smokin' BBQ
  • Xtreme Cheddar & Sour Cream (No longer available)

Flavor Blasted Grahams[edit]

  • Xtra Chocolatey
  • Vanilla Cupcake
  • S'mores
  • French Toast
  • Fudge Brownie


  1. ^ "Our History: 90's: A Decade of Firsts". Pepperidge Farm. Retrieved 27 October 2011. 
  2. ^ "Our History". Pepperidge Farm. Retrieved 27 October 2011. 
  3. ^ "Pepperidge Farm® - Goldfish® Crackers in Bags". Retrieved 2013-03-27. 
  4. ^ "Pepperidge Farms - International". Retrieved 3 June 2013. 

External links[edit]