GoodNites

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Goodnitesboy.jpg

GoodNites (Formerly Pull-Ups Goodnites) (Known as DryNites in the UK and some other countries) are used as a way of managing bedwetting. GoodNites are disposable underwear manufactured by Kimberly-Clark (makers of Huggies diapers and Depend Briefs,) and are designed for children who experience bedwetting.

They are intended for use for children from four up through twelve years of age.

As of 2004, GoodNites feature both cosmetic and functional gender-specific distinctions. GoodNites for girls are most absorbent in the middle, while GoodNites for boys are most absorbent in the front. At present, GoodNites for girls feature prints consisting of butterflies and hearts or butterflies and monkeys, and GoodNites for Boys feature camouflage and trucks or camouflage and skateboarders depending on the size. Like the 2010 re-designs, the current release features two different prints per package. The chart below depicts previous designs corresponding with the year they were first introduced.

2004 2005 2006 2007 2008 2009 2010 2011 2012
GoodNites for Girls Flowers Butterflies Pixie fairies Ballerinas Butterflies and Flowers Fuchsia butterflies and turquoise flowers Butterflies (all sizes) and Flowers (Small-Medium) or Hearts (Large-XL)[1] Butterflies (all sizes) and Monkeys (Small-Medium) or Hearts (Large-XL)[2] Disney Fairies limited-edition designs (Small-Medium) or same as 2011 (Large-XL)
GoodNites for Boys BMX Bicycles ATVs Dragsters Soccer Players BMX Bicycles Race cars Dirt Bikes (all sizes) and Sharks (Small-Medium) or Karate (Large-XL)[3] Choppers (all sizes) and Trucks (Small-Medium) or Skateboarders (Large-XL)[4] Spider-Man limited-edition designs (Small-Medium) or same as 2011 (Large-XL)

The latest version of GoodNites features a colored exterior waistband. The interior waistband is colored white, and the faux-exterior waistband is colored blue for the boys version, while the interior waistband and faux-exterior waistband are both colored pink for the girls version.

Kimberly Clark currently markets 2 types, each available in 2 sizes: Small/Medium (38-65 lbs) corresponding to a clothing size of 4–8, and Large/X–Large (60-125+ lbs) corresponding to a clothing size of 8–14.[5]

Product History[edit]

Early Designs[edit]

Prior to 2004, GoodNites were unisex, plain white diapers with only a faux tag printed at the back.

The original GoodNites were released in 1994. They were slightly larger, longer, bulkier, and more absorbent than later models. These were plain white, with a faux tag printed at the rear, to help kids know which way to put them on. These originally came in 2 sizes: Medium (45-65 lbs) and Large (65-85 lbs). In 1999, they introduced a new size, XL (85 lbs-125 lbs and up).

Big Changes[edit]

In 2000, Kimberly Clark redesigned GoodNites by making them slightly larger than their predecessors. In 2001, a "Cloth-Like Cover" replaced the previous cloth cover, but the overall design of the diapers remained the same. In 2003, the physical size of the GoodNites shrank a bit. Later in that year, the "Trim-Fit" style debuted, leading to a drastic reduction in padding thickness and the overall size of the diapers. In spring of 2004, gender-specific GoodNites appeared with customized absorbency zones for boys and girls. Medium GoodNites became Small-Medium and were designed to fit kids 38-70 pounds. Large and Extra Large GoodNites were combined into one size that fit kids 70-125+ pounds. In 2006, GoodNites underwent a revamp so that Kimberly-Clark could try to shed what it felt was a perceived image that their products were simply 'diapers for teenagers', so as not to alienate those who considered it to be 'babyish' to still be wearing diapers at an older age. In 2009, Kimberly-Clark once again revamped the GoodNites product line. New packaging featuring children's faces was advertised on the GoodNites website and released in April of that year.

The 'medium' size has now been withdrawn completely, with the age-bands of the small and large size extended to bridge the gap. The small size is for children aged 4–7 years, with the large size suitable for ages 8–15. However, despite the revised age brackets, the new large size (ages 8–15) is the same as the old large size (ages 11–15). The large size will comfortably fit a waist size of 30-inch (760 mm). Due to the product's stretchiness, it can also fit a waist as small as 20-inch (510 mm). The L/XL size is equivalent to size 14 underwear.[citation needed]

Although the girls' and boys' versions are similar, the padding is slightly different. The girls' version is more absorbent in the middle than the front or back, with the boys' version being more absorbent in the front than in the middle or the back. The boys' version also has extra room in the front for a boy's genitalia.

In 2010 Kimberly Clark re-designed the GoodNites brand to look more like non-protective undergarments.

Discontinued Products[edit]

Boxers & Sleep Shorts[edit]

GoodNites Boxers (for boys) and Sleep Shorts (for girls) were a product manufactured by Kimberly-Clark from 2007–2009, and distributed from 2007–2010; as their name implies, they were designed to look and feel like boxers or shorts. They were blue for boys and pink for girls. The outer covering was cloth-like to look like a boxer-short, but the inside was a plastic diaper. The short cover could be easily lifted by the wearer much like a skirt, revealing an diaper that looks similar to a regular GoodNites diaper but without the cloth-like lining or graphics.

Although early reports indicated that the boxers were slightly more absorbent than the diapers, they also indicated that they were more expensive. When Kimberly-Clark revamped the GoodNites product line in 2009, they updated the packaging of GoodNites Boxers for boys, changed the product's UPC, and decreased the quantity from 14 diapers to 13 diapers in the Small-Medium size, and 11 diapers to 10 diapers in the Large-Extra Large size respectively. At the same time, production of the Sleep Shorts for girls ceased. and packages on shelves retained their previous quantity, packaging, and UPCs, allowing distributors to deplete their stock of the product. Kimberly-Clark also removed images of the Sleep Shorts from the GoodNites website, and only made a brief reference to their continued availability from 2009-2010. In 2010, Kimberly-Clark ceased production of GoodNites boxers, once again allowing distributors to deplete their stock of the product. As of 2011, Kimberly-Clark makes no reference to this product line on the official GoodNites website,[6] and major retailers list the product as being discontinued.

GoodNites Bed Mats[edit]

GoodNites released GoodNites Bed Mats in April 2012. GoodNites Bed Mats have sticky tape to allow for them to stick to a bed if a child should wet the bed during the night.

Competition[edit]

When they were first released, GoodNites were an alternative to waterproof mattress pads, and more expensive disposable youth diapers intended for the disabled; as a result, they lacked any direct competition. By the beginning of the last decade, GoodNites' primary competition consisted of store brand disposable diapers. In 2002, Procter & Gamble, Kimberly-Clark's primary competitor, introduced Luvs Sleepdrys as a direct competitor to GoodNites. Luvs Sleepdrys were discontinued in 2004, and store brands once again became the primary form of direct competition to GoodNites for the next four years. In 2008, Procter & Gamble released Pampers Underjams as another direct competitor to GoodNites. As of 2011, GoodNites' competition comes from both Pampers Underjams and store brand disposable diapers.

See also[edit]

References[edit]

  1. ^ "GoodNites Underwear Product Features". Retrieved 12 April 2011. 
  2. ^ "GoodNites Underwear Product Features". Retrieved 11 October 2011. 
  3. ^ "GoodNites Underwear Product Features". Retrieved 12 April 2011. 
  4. ^ "GoodNites Underwear Product Features". Retrieved 11 October 2011. 
  5. ^ "The official GoodNites Underwear size chart.". Retrieved 12 April 2011. 
  6. ^ "The official GoodNites website product sub-section". Retrieved 12 April 2011. 

External links[edit]