OXO (brand)

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For the "Oxo" food brand, see Oxo (food). For other uses, see Oxo (disambiguation).
Type Subsidiary
Industry Consumer products
Founded 1990
Founders Sam Farber
John Farber
Headquarters New York City, New York, United States
Area served Worldwide
Products Good Grips, Soft Works, Steel, Candela, Touchables
Employees 55 (headquarters)
99 (worldwide)
Parent Helen of Troy Limited
Website www.oxo.com
An example of an OXO Good Grips meat tenderizer.

OXO (/ˈɒks/ OX-oh) is a manufacturer of kitchen utensils, office supplies, and housewares based in New York City.


OXO was founded by Sam Farber, an entrepreneur in the housewares industry, and his son, John Farber.[1] Sam Farber, chose the name "OXO" because whether it's horizontal, vertical, upside down or backwards, it always reads "OXO."[2] Noticing that his wife, Betsy, who suffered from mild arthritis in her hands, was having difficulty gripping ordinary kitchen tools, he saw an opportunity to create more comfortable cooking tools that would benefit users.[2] The first group of 15 OXO Good Grips kitchen tools were introduced to the U.S. market at the Gourmet Products Show in San Francisco, California, in 1990.[2]

Sam Farber sold OXO to General Housewares Corporation in 1992.[1] As of 2013, the company is owned by Helen of Troy Limited.[1]

Product lines[edit]

OXO offers over 850 products, covering many areas of the home.[3]

  • Cooking tools
  • Household cleaning tools
  • Baby and toddler products
  • Bath cleaning tools and accessories
  • Bar ware
  • Storage and organization products
  • Office products


  1. ^ a b c "Samuel Farber, developer of kitchen utensils, dies at 88". United Press International. 2013-06-22. Retrieved 2013-07-06. 
  2. ^ a b c Fox, Margalit (2013-06-21). "Sam Farber, Creator of Oxo Utensils, Dies at 88". New York Times. Retrieved 2013-07-06. 
  3. ^ "About OXO". Retrieved 13 Feb 2011. 

External links[edit]