Goodwill tour

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A goodwill tour is a term used to indicate a tour by someone or something famous to a series of places, with the purpose of (1) expressing benevolent interest or concern for a group of people or a region, (2) improving or maintaining a relationship between parties, and (3) exhibiting the item or person to places visited.

Goodwill tours are meant to be friendly; however, in some cases, they may be intimidating to the people or the government at the place visited. At the same time, a visit by a goodwill tour might be used as a way of “reminding” the place and government visited of a friendship previously established or assumed.

Examples of the term[edit]

Notable goodwill tours[edit]

External links[edit]