Goodby, Silverstein & Partners
 |
This article has multiple issues. Please help improve it or discuss these issues on the talk page.
|
 |
|
| Type | Subsidiary |
|---|---|
| Industry | Advertising, Marketing, Design, Interactive, Media, Strategy |
| Founded | 1983 |
| Headquarters | San Francisco, CA |
| Area served | Global |
| Key people |
Founders: Rich Silverstein |
| Employees | 700+ employees |
| Parent | Omnicom Group Inc. |
| Website | http://www.goodbysilverstein.com/ |
Goodby, Silverstein & Partners (also known as GSP) is an advertising agency based in San Francisco. Its client list includes Got Milk?, Chevrolet, Hewlett-Packard, Frito-Lay, Sprint, Yahoo!, Nintendo, the National Basketball Association, Netflix, Adobe, Sonic Drive-In, Corona Light, Modelo, BevMo!, Dickies, TD Ameritrade, Häagen-Dazs, Dreyer's, and the Commonwealth Bank of Australia.[1]
Contents |
[edit] History
The agency was founded in 1983 as Goodby, Berlin & Silverstein by Jeff Goodby, Andy Berlin and Rich Silverstein. Andy Berlin left in 1992 and the agency was renamed.[2] Goodby, Silverstein & Partners is now part of the Omnicom Group, Inc., an advertising holding company.[3] The agency is based in San Francisco, CA but in 2010 opened a Detroit, MI office to service its Chevrolet account.[4]
[edit] Awards and Recognition
In 2009, Adweek named Goodby, Silverstein & Partners the Agency of the Decade.[5] That same year, Adweek also named Jeff Goodby and Rich Silverstein the Agency Executives of the Decade.[6] Jeff and Rich also were award the CLIO awards highest honor—the CLIO lifetime achievement award.[7]
The agency has won Adweek's "Agency of the Year" in 2007[8] and 2008 [9] as well as the "Western Agency of the Year" in 2000[10] and 2002.[11]
GSP won AdAge's "Digital Agency of the Year" in 2006[12] as well as their "Agency of the Year" honors in 1989, 1999, 2000,[13] 2001 [14] and 2008.[15]
[edit] Notable Campaigns
[edit] Got Milk?
GSP’s longest-standing account is also arguably their most recognizable. The California Milk Processors Board and GSP initiated the Got Milk? campaign in 1993.[16] The tagline was first introduced in the television commercial, “Aaron Burr,” directed by Michael Bay. The commercial has since been entered into CLIO Awards Advertising Hall of Fame[17] and spurred countless imitations in popular culture.[citation needed]
[edit] The Slowskys
GSP created two talking turtles who'd rather subscribe to slow internet than use Comcast high speed. This campaign won the 2007 Gold Effie Award.[18]
[edit] Britney Spears, Curious (fragrance)
For Elizabeth Arden, GSP created Britney's fantasy reality to promote her Curious fragrance.[19] The campaign won a 2006 Gold Effie Award.[20]
[edit] Denny's Free Grand Slam promotion
During the 2010 Super Bowl, GSP premiered the promotion for everyone in America to receive a free grand slam on February 9, 2010.[21] Denny's ended up serving 2 million free Grand Slams as a result.[22]
[edit] Budweiser, Lizards
As an off-shoot of the popular Budweiser Frogs campaign, GSP introduced the Budweiser Lizards, Frank and Louie, during the 1998 Superbowl with the spot entitled, "Bad Day to be a Frog," in which the frogs were electrocuted by the jealous lizards.[23]
[edit] Rolling Rock, Ron Stablehorn
In 2006, Anhesuer-Busch purchased the Rolling Rock brand.[24] Rolling Rock loyalists began to boycott the beer.[25] GSP was tasked to resurrect the brand back to life. Feeding into the bad press, GSP created a fictional VP of Marketing for Rolling Rock, Ron Stablehorn, who promoted all the wrong things, including a "Beer Ape" that parachuted into beer-less parties.[26]
[edit] Foster Farms (poultry company)
The "Foster Imposters" first hit the airwaves in 1993 as a chicken duo attempting to make the grade as Foster Farms chickens.[27] The characters are still used in advertising today.[28]
GSP also penned Foster Farm's campaign, "Say No To Plumping." The campaign won the 2010 Gold Effie Award for its ability to keep sales steady in a recession and give politicians and shoppers a cause to rally behind.[29] During a press conference in 2010 California Senator Barbara Boxer called the USDA to address the practice of "plumping."[30]
[edit] E-Trade, Monkey
During the 2000 Superbowl, the spot, "Monkey," aired featuring two older men clapping along to a monkey dancing to "La Cucaracha" in a garage. The final text reads, "Well, we just wasted two million bucks. What are you doing with your money?"[31]
The commercial was arguably regarded as the greatest punchline of the 2000 Superbowl advertisements.[32]
[edit] Budweiser, Born a Donkey
Inspired by the famous Budweiser Clydesdales, this commercial came from the perspective of a donkey who always wanted to be a Clydesdale.[33] The spot was nominated in the Outstanding Commercial category for the 2004 Creative Arts Emmys.[34]
[edit] See also
[edit] References
- ^ http://www.goodbysilverstein.com/#/clients
- ^ http://www.referenceforbusiness.com/history2/40/Goodby-Silverstein-Partners-Inc.html
- ^ http://adage.com/images/random/datacenter/2010/agencyfamilytrees2010.pdf
- ^ http://www.crainsdetroit.com/article/20101027/FREE/101029869/goodbys-new-chevy-ads-to-launch-tonight-as-detroit-office-ramps-up#
- ^ http://www.bestofthe2000s.com/agency-of-the-decade.html
- ^ http://www.bestofthe2000s.com/agency-executives-of-the-decade.html
- ^ http://www.prnewswire.com/news-releases/jeff-goodby-and-rich-silverstein-co-chairmen-and-creative-directors-of-goodby-silverstein--partners-to-receive-clios-highest-honor---the-clio-lifetime-achievement-award-87758507.html
- ^ http://www.adweek.com/aw/content_display/special-reports/agency-of-the-year/e3i55ff39a0bb8b6b74ef2d80fb85a8ac45
- ^ http://advertising.about.com/b/2008/01/08/adweek-names-agency-of-the-year.htm
- ^ http://www.adweek.com/news/advertising/agencies-year-western-agency-year-goodby-silverstein-partners-42039
- ^ http://www.adweek.com/news/advertising/western-agency-year-2002-goodby-silverstein-partners-60693
- ^ http://adage.com/article/digital/digital-agency-year-goodby-silverstein/112516/
- ^ http://adage.com/article/adage-encyclopedia/goodby-berlin-silverstein-goodby-silverstein-partners/98677/
- ^ http://adage.com/article/news/agency-year-gallery-goodby-silverstein-partners/31946/
- ^ http://adage.com/article/print-edition/goodby-great-shop-built-a-content-house/123178/
- ^ http://www.aef.com/on_campus/classroom/case_histories/3000
- ^ http://theinspirationroom.com/daily/2009/aaron-burr-got-milk/
- ^ http://www.effie.org/winners/showcase/2007/1897
- ^ http://theinspirationroom.com/daily/2005/britney-spears-fantasy-perfume/
- ^ http://www.effie.org/winners/showcase/2006/661
- ^ http://theinspirationroom.com/daily/2010/dennys-super-bowl-2010-grand-slam-offer/
- ^ http://www.usatoday.com/money/industries/food/2009-02-03-dennys_N.htm
- ^ http://www.tvacres.com/adanimals_budfrogs.htm
- ^ http://www.post-gazette.com/pg/06140/691738-28.stm
- ^ http://www.post-gazette.com/pg/06144/692526-28.stm
- ^ http://www.adweek.com/aw/content_display/special-reports/other-reports/e3if7b717939831cbe2658bf2d69cf7082a?pn=4
- ^ http://fosterfarms.com/about/imposters/index.asp
- ^ http://www.mediabistro.com/agencyspy/friday-odds-and-ends-91_b16247
- ^ http://www.effie.org/winners/showcase/2010/4344
- ^ http://fosterfarms.com/about/press/press_release.asp?press_release_id=110
- ^ http://marketing-case-studies.blogspot.com/2008/10/monkey-trilogy-campaign.html
- ^ http://www.msnbc.msn.com/id/35174040/ns/business-business_of_super_bowl_xliv/t/welcome-jungle/#.ToDpQGCoO50
- ^ http://beeradvocate.com/news/776980
- ^ http://www.emmys.com/shows/born-donkey-budweiser
