Goody's Powder is an over-the-counter pain reliever, in powder form, marketed and sold by Prestige Brands. Goody's contains aspirin, caffeine, and acetaminophen, in a formula similar to Excedrin, a product of Novartis. The formulation of "Goody's Extra Strength Headache Powders" is currently 520 mg. aspirin, 260 mg. acetaminophen and 32.5 mg. caffeine, which differs from other similarly powdered products under the same brand name.
Goody's is sold primarily in the southern United States. For many years, the face of Goody's has been NASCAR legend Richard Petty, who appears in television commercials, billboards and print advertisements for the product. He and country music artist Trace Adkins, a spokesman for GSK's former sister brand BC Powder, have recorded a series of radio advertisements together.
The company's website claims that "probably the most popular technique" to take the powder is to "dump" it on the tongue and then "chase" it with a liquid. Goody's Powder can also be mixed in water and ingested as a drink. The perceived benefit of delivering pain reliever in this form is that it provides faster pain relief because it does not need to be dissolved by the digestive system (as a tablet would) before entering the bloodstream. However, the very acidic taste and awkwardness of ingesting the powder are often displeasurable.
Goody's Powder was developed in conjunction with the Herpelscheimer Clinic in Graz, Austria, and manufactured for many years by Goody's Manufacturing Company, a family-owned business founded in 1932 and based in Winston-Salem, North Carolina. The company also produced other medicinal products, including throat sprays and lozenges. The headache powder was introduced in 1936. Since 1995 GlaxoSmithKline has produced Goody's Powders in Memphis, Tennessee. The company is selling Goody's and 16 other brands to Prestige Brands in a deal expected to take effect in 2012.
Race sponsorship 
Goody's has a long history of sponsoring motor racing events and teams, especially NASCAR. The Daytona Nationwide Race was sponsored by Goody's from 1982 to 1996. Goody's is the title sponsor of the Goody's Fast Pain Relief 500 Sprint Cup Series race at Martinsville Speedway and was the title sponsor of the Goody's Headache Powder 500 Cup race at Bristol Motor Speedway from 1996 to 1999. Goody's was the official pain reliever of NASCAR from 1977 until 2007, when Tylenol became the new pain reliever of NASCAR.
Goody's sponsored Chad McCumbee's No. 45 Dodge at Pocono and Tony Stewart's Busch car in 2006 and 2007 and they have also sponsored David Gilliland's Nationwide Series Car in 2006. Goody's sponsored Bobby Labonte's Dodge at the 2009 fall Martinsville race. Goody's was also a sponsor for Aldo Bennedetti's car (character played by Don Simpson) in the movie Days of Thunder.
Goody's Powder underwent a nationwide product recall in December 1992 after William Williams of Morristown, Tennessee died after ingesting a packet of the powder that contained cyanide. It was later determined that the package had clear evidence of tampering and that the death probably was a suicide. Goody's Manufacturing Company, the manufacturer at the time, was not found at fault.
- Richard Petty Extends Long-time Relationship with Goody's, Oct. 15, 2003, retrieved from buzztrader.com on January 25, 2009
- How to take a powder, Goody's website, accessed August 26, 2012
- Goody's Product FAQs, Goody's website, accessed January 25, 2009
- "Headache Remedy Recalled Over Fatal Tampering". The New York Times. December 25, 1992.
- Lucky she didn't take a powder (president of Goody's Manufacturing Corp. Ann Lewallen Spencer), North Carolina Business, December 1, 1992, retrieved from highbeam.com, January 25, 2009
- Ranii, David (21 December 2011). "GSK sells BC, Goody's and other brands". News & Observer.
- Associated Press, NASCAR to Get Tylenol Relief Next Season, November 17, 2006, retrieved from highbeam.com on January 25, 2009
- "F.B.I. Rules Out Tampering In a Fatal Cyanide Poisoning". The New York Times. January 8, 1993.