Goodyear Television Playhouse

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Goodyear Television Playhouse
Genre Anthology
Country of origin United States
Language(s) English
No. of seasons 6
Production
Producer(s) Robert Alan Aurthur
Fred Coe
Gordon Duff
David Susskind
Camera setup Multi-camera
Running time 45–48 minutes
Production company(s) Showcase Productions
Broadcast
Original channel NBC
Picture format Black-and-white
Audio format Monaural
Original run October 14, 1951 (1951-10-14) – September 12, 1957 (1957-09-12)
Chronology
Related shows Philco Television Playhouse
The Alcoa Hour

The Goodyear Television Playhouse produced live television dramas from 1951 to 1957 during the "Golden Age of Television".

Sponsored by Goodyear, the hour-long anthology series was telecast Sundays at 9pm on NBC. Goodyear alternated sponsorship with Philco, and the Philco Television Playhouse was seen on alternate weeks.

In 1955, the title was shortened to The Goodyear Playhouse and it aired on alternate weeks with The Alcoa Hour. The three series were essentially the same, with the only real difference being the name of the sponsor.

Producer Fred Coe nurtured and encouraged a group of young, mostly unknown writers that included Robert Alan Aurthur, Paddy Chayefsky, Horton Foote, Howard Richardson, Tad Mosel and Gore Vidal. Notable productions included Chayefsky's Marty (May 24, 1953) starring Rod Steiger, Chayefsky's The Bachelor Party (1955), Vidal's Visit to Small Planet (1955), Richardson's Ark of Safety and Foote's A Trip to Bountiful.

From 1957 to 1960, it became a taped, half-hour series titled Goodyear Theater, seen on Mondays at 9:30pm.

[edit] External links

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