Google Consumer Surveys

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Google consumer surveys
Google consumer surveys logo
Google consumer surveys logo
Developer(s) Google
Initial release 29 March 2012 (2012-03-29)[1]
Operating system Cross-platform (web-based application)
Type Statistics, Surveys[2]
Website www.google.com/insights/consumersurveys/

Google consumer surveys is a business product by Google that facilitates customized market research.[1] The product was designed by Google as an alternative to internet pay walls for websites that publish content. The program was launched by several online publishers such as Pandora, AdWeek, and the New York Daily News.[3]

The consumer surveys work as a "soft paywall" for websites offering premium content. Users visiting these websites have the option of responding to a survey to access content for free. Every time a user responds to a survey, the publishers earn US$0.05.[4] The results of the survey are sold to Google's business customers such as market research firms and small businesses.

Notable uses of Google consumer surveys include voter information tools and behavior surveys of holiday travelers.[5] Google consumer surveys published voter opinion polls leading up to the 2012 US presidential elections. According to New York Times' blogger and statistician Nate Silver, the Google consumer surveys' election polls were ranked second in terms of reliability and lack of bias in predicting election results.[6]

See also[edit]

References[edit]

  1. ^ a b McDonald, Paul. "A new way to access quality content online". Google News. Retrieved 11 November 2012. 
  2. ^ Scott, Martin (27 August 2012). "Customer research easier in digital era". USA Today. Retrieved 20 February 2013. 
  3. ^ Indvik, Lauren (March 30, 2012). "Google Partners With Publishers on a New Kind of Paywall". Mashable. Retrieved 11 November 2012. 
  4. ^ Peoples, Glenn (March 30, 2012). "Business Matters: Google Consumer Surveys Pick Up Where Micropayments Left Off". Billboard. Retrieved 11 November 2012. 
  5. ^ PR Web (November 8, 2012). "Older Consumers Plan To Do the Most Holiday Shopping Online". Times Union. Retrieved 11 November 2012. 
  6. ^ Silver, Nate (November 10, 2012). "Which Polls Fared Best (and Worst) in the 2012 Presidential Race". The New York Times. Retrieved 11 November 2012.