Google Grants is a donation program that distributes free in-kind advertising to select 501(c)(3) nonprofit organizations. Participating non profit organizations are eligible to receive up to $10,000 per month in in-kind advertising within the AdWords search engine marketing platform. As of June 2010, Google has awarded over $600 million in grant money to non profit organizations.[needs update]
Google specifies a number of organizational criteria in order to be eligible for a Google Grant, including:
- Participation in the Google for Nonprofits program
- Current 501(c)(3) status
- Organization website to which ads can be linked
Application and management
Eligible nonprofit organizations can apply for Google Grants online. The application process can take up to 6 months and is administered by the Google for Nonprofits team. Upon receipt of a Google Grant the grantee is responsible for setting up and managing their Google Grant AdWords account, including its various campaigns, ad groups, ads and keywords. Most Google Grant recipients choose to manage their grant independently, while others seek search engine marketing consultants to optimize their grant performance.
- "New to Google Grants?". New to Google Grants?. Retrieved 23 March 2011.