An October 2013 report suggests that Google might cease using the Google TV label and require all new devices to be rebranded as Android TV. The creation of a new platform of Android TV was confirmed at Google I/O in 2014.
Google TV leverages many of Google’s existing products. Google TV’s operating system, a customized version of Android, provides the underlying foundation, allowing developers to create applications that extend the system’s functionality. Google’s Chrome browser provides a gateway to the Internet, allowing consumers to browse web sites and watch television, in tandem. Consumers can access HBO, CNBC, and content from other providers through the Chrome browser. Android and Apple smartphones and tablet computers may be used as remote controls for Google TV. Google TV products ship with wireless remote controls with a full QWERTY keypad. An update in November 2011, allowed access to Google Play and enabled search to find content from live TV, Netflix, YouTube, HBO GO, Amazon, and more. A future Google TV 4 update will have casting support from supported apps, the same as the Chromecast.
The Google TV platform is provided by Google to OEMs for incorporation into their consumer products. The first generation of consumer devices were produced by Logitech and Sony. The second generation of consumer devices are being produced by Sony,LG (see LG L9SoC), Vizio,Hisense, NetGear and Asus. The third generation of consumer devices was announced by LG at 2013 International CES, with the announcement of their forthcoming TV models.
Remarked, "Google TV feels like an incomplete jumble of good ideas only half-realized, an unoptimized box of possibility that suffers under the weight of its own ambition and seemingly rushed holiday deadline." 
Said "This much is clear: Google TV may be interesting to technophiles, but it's not for average people." Concentrating more on the product's usefulness for finding and watching television shows than on its capabilities as an Internet appliance, he also expressed concern about the inconsistencies throughout the user interface as well as the fragmentation of Google TV.
2011 July 28
Commentators were saying "Google TV is sinking" and that it was "on its last legs" as launch partner Logitech slashed the price of its Revue (from $249 to $99) to clear unsold inventory.
2011 November 3
Some of the same commentators praised Google TV 2.0 as having a "brilliant interface" but still lacking "substance." Said "The latest Google TV, referred to as Google TV 2.0 throughout the rest of this review, is a star performer. It runs like a champ and it’s clear that Google engineers paid close attention to criticism of version 1.0." 
It says: "The advantage of the Google experience is that much of what is going on is happening online — as you’re accessing video, photos, looking at stuff that is not just locally based." The LG 55G2 product was rated in general as excellent.
2012 August 19
"Vizio's $99 launch price is a big improvement .... Unfortunately the software, which runs atop the antiquated Android Honeycomb release, is no better than before." 
2012 August 21
It says: "Overall, Vizio’s Co-Star device will please most consumers and Vizio’s made a really nice device, considering this is their first entry into the $99 streaming box market." 
Cable providers as well as content providers have been slow to warm to Google TV. NBC, ABC, Fox,CBS and Hulu have blocked Google TV enabled devices from accessing their web content since Google TV's launch. As of November 22, 2010, Google TV devices are blocked from accessing any programs offered by Viacom’s subsidiaries. Of the cable and satellite providers, only Dish Network has embraced Google TV. Dish Network is promoting Google TV, offering customers a discount on the Logitech Revue. However for the technically inclined, there are several mechanisms to defeat the blocking of Google TV.
In January 2014, Google filed a UDRP case against the owner of domain names androidtv.com and xbmcandroidtv.com. The domain names were registered with GoDaddy in November 2006. The domain names are used by the company Exo Level, Inc. In March 2014, Google’s case was denied.
2010 March – Media outlets reported that the Google TV project was underway, although the partnering companies did not confirm their involvement in the venture until later.
2010 May 20 – The Google TV project was officially announced at the 2010 Google I/O conference on May 20. Google stated that the new platform would be incorporated directly into new high-definition television sets and Blu-ray Disc players by Sony, although set-top boxes would also be developed by Logitech. The company indicated that the new systems developed by Sony and Logitech would be powered by Intel Atom based CE4100 consumer electronics system-on-chip. It also stated that a "fully optimized" viewer experience would be available through the Dish Network, although the platform would operate through any provider.
2010 May – Sony announced that it would be releasing its Google-enabled Sony Internet TV product lineup in the fall of 2010, including standalone TV models and set-top units with integrated Blu-ray Disc drives.
2010 November 10 – Dish Network announced that its Google TV solution was available to customers. Dish Network's Google TV solution, which requires a DVR integration service, includes the Logitech Revue with Google TV, a small set-top box.
2010 December 15 – Google announces the first Google TV update, with some bug fixes and four major improvements: namely Netflix streaming catalog, Dual View, Remote Control App for Android Phones and Movies search results.
2011 May 10 – At Google IO it is announced that Google TV devices will be updated to Android 3.1 Honeycomb, will have access to the Android Market, and have some application updates.
2011 August 26 – Google has announced Google TV would be officially released in Europe on January 2012.
2011 October 28 – Google TV starts the roll-out of Google TV 2.0, with the Android 3.1 operating system and access to the Market.
2012 January 8 – It is announced that the new generation of Google TV devices will run on a variety of ARMSoC designs. One of the key suppliers is Marvell with their Armada 1500 platform.
2012 January 10 – Sony Corporation plans to bring Google TV to Canada in Summer 2012. No exact released date has been announced. Sony marketing director, Stephane Labrousse has stated that Sony will start selling Google TV based products in Europe in September 2012.
2012 April 19 – Google updates the TV and Movies app to include social features
2012 June 25 – Sony plans to release Google TV in Europe in September 2012 with the network media player NSZ-GS7 and the Google TV-integrated Blu-ray player NSZ-GS9 where it will first be released in the UK.
2012 October 12 – Google video demo of Google TV version 3 is leaked. Version 3 features include an improved Primetime TV guide application, as well as a companion Android application. Voice based TV and web search for models that include a microphone. A Movies & TV Play Store application which will offer, for purchase, streaming video.
2013 January – Google TV version 3 begins to be rolled out to most Google TV devices.
2013 May 15 – Google announces that 2nd generation Google TV devices (using ARM CPUs) will be eligible to receive an update to Android 4.2.2 and the latest version of Android Chrome instead of Desktop Chrome.
2013 October 10 – Report suggests Google will rebrand Google TV to Android TV and that approximately one million Google TV devices are in use.
2013 October 11 – Google confirms Google TV version 4 will eventually receive native Chromecast like functionality.
2013 October 24 – LG televisions with Google TV begin to receive the Android 4.2.2 update.