Google Website Optimizer

Google Website Optimizer is a free website optimization tool that helps online marketers and webmasters increase visitor conversion rates and overall visitor satisfaction by continually testing different combinations of website content. Google Website Optimizer can test any element that exists as HTML code on a page including calls to action, fonts, headlines, point of action assurances, product copy, product images, product reviews, and forms. It can be used at multiple stage in the conversion funnel.

Google Website Optimizer allows webmasters to test entire pages, known as A/B testing or page elements, known as Multivariate testing such as Headings, images or body copy. This tool is part of Google Analytics, though accessed through a different user interface. As it is part of Google Analytics, it uses the Google analytics scripts.

External links

• Google website optimizer
• Open Source Google Website Optimizer Extension for Joomla