They were originally engaged in the manufacture and sale of spirits and liquors. They also may have been Ayurveda doctors and farmers. The Goud community originally thrived near the Godavari River whose trade of living on palm tree products. This included toddy tapped from coconut and other palm trees.
Goundala groups used titles such as Goud, Ayya or Appa. The internal structure of the caste comprises six endogamous groups: Deva Goundala, Shetti Goundala, Mashti Goundala, Goundala, Idiga, and Laguwad.
The Goud caste celebrates the Bonalu festival of Yellamma and Katamayya Panduga (Goud’s festival) in Shravan Masam of every year in Telangana. They also worship Yellamma and Katamayya as the protector of palmyra trees for more yield. They worship all the deities however, this may vary with respect to certain regions such as Telangana, Rayalseema and Andhra.
- ul Hassan, Syed Siraj (1920). The castes and tribes of H.E.H. the Nizam's dominions 1. Bombay: Times Press. p. 240. Retrieved 2011-09-08.
- Gouds Information website
- Goud Community Bonalu Procession to Goddess Yellamma