"If it's Goya, it has to be good"
"Si es Goya, tiene que ser bueno"
|Founded||Manhattan, New York City, 1936|
|Founders||Prudencio Unanue Ortiz|
|Headquarters||Secaucus, New Jersey, United States|
|Key people||Robert (Bob) Unanue, (CEO)|
Goya Foods, Inc. is a producer of a brand of foods sold in the United States and many Hispanic countries including Spain and the Dominican Republic. The company headquarters is in Secaucus, New Jersey. It is the largest Hispanic-owned food company in the United States.
Goya was founded in 1936 by Prudencio Unanue Ortiz (1886–1976) from Valle de Mena, Spain who emigrated to Puerto Rico, and met and married Carolina Casal (1890–1984) also a Spanish immigrant, emigrated to New York City, United States. Prudencio believed that his name was too difficult to pronounce for American customers, so he purchased the name of a Moroccan sardine company named "Goya". The company was initially set up in the Financial District of Manhattan, importing Spanish foods like olives and olive oil.
Goya's 3,500 employees worldwide produce over 2,200 products that are available in local grocery stores and supermarket chains throughout the United States, Puerto Rico, and international markets. Goya Foods is headquartered in Secaucus, New Jersey. Its manufacturing and distribution centers are located in: Secaucus, Pedricktown, New Jersey; Bayamón, Puerto Rico; Seville, Spain; Santo Domingo, Dominican Republic; Angola, New York; Webster, Massachusetts; Bensenville, Illinois; Miami and Orlando, Florida; Houston, Texas; City of Industry, California; and Prince George County, Virginia.
Goya's national sponsorships include the National Council of La Raza, the National Puerto Rican Day Parade, the United States Hispanic Chamber of Commerce, and the National Hispanic Leadership Institute. Goya is also the first Hispanic company to be exhibited at the Smithsonian National Museum of American History.
In 1992, Goya began to focus promotion efforts towards a mainstream and culinary market.
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