Goya Foods

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Goya Foods, Inc.
Type Private
Industry Retail
Genre Latin American
Founded Manhattan, New York City, 1936
Founders Prudencio Unanue Ortiz
Headquarters Secaucus, New Jersey, United States
Key people Robert (Bob) Unanue, (CEO)
Employees 3,500
Website www.goya.com

Goya Foods, Inc. is a producer of a brand of foods sold in the United States and many Hispanic countries including Spain and the Dominican Republic.[1] The company headquarters is in Secaucus, New Jersey.[2] It is the largest Hispanic-owned food company in the United States.[3]

History[edit]

Goya was founded in 1936 by Prudencio Unanue Ortiz (1886–1976) from Valle de Mena, Spain who emigrated to Puerto Rico, and met and married Carolina Casal (1890–1984) also a Spanish immigrant, emigrated to New York City, United States.[4][5] Prudencio believed that his name was too difficult to pronounce for American customers, so he purchased the name of a Moroccan sardine company named "Goya".[6] The company was initially set up in the Financial District of Manhattan, importing Spanish foods like olives and olive oil.

Description[edit]

Goya provides Spanish, Puerto Rican, Caribbean, Mexican, Cuban and Central and South American cuisine.

Goya operates a 220,000-square-foot (20,000 m2) manufacturing facility in San Cristóbal, Dominican Republic, and a 100,000-square-foot (9,300 m2) distribution center in Bayamón, Puerto Rico.

Tres leches cake cross-section with Malta Goya in the back

Goya's 3,500 employees worldwide produce over 2,200 products that are available in local grocery stores and supermarket chains throughout the United States, Puerto Rico, and international markets. Goya Foods is headquartered in Secaucus, New Jersey. Its manufacturing and distribution centers are located in: Secaucus, Pedricktown, New Jersey; Bayamón, Puerto Rico; Seville, Spain; Santo Domingo, Dominican Republic; Angola, New York; Webster, Massachusetts; Bensenville, Illinois; Miami and Orlando, Florida; Houston, Texas; City of Industry, California; and Prince George County, Virginia.

Goya's national sponsorships include the National Council of La Raza, the National Puerto Rican Day Parade, the United States Hispanic Chamber of Commerce, and the National Hispanic Leadership Institute. Goya is also the first Hispanic company to be exhibited at the Smithsonian National Museum of American History.

In 1992, Goya began to focus promotion efforts towards a mainstream and culinary market.

In 2006 Forbes ranked Goya 355th on its list of the largest private companies in the United States,[7][8]

In 2011 the company unveiled plans to expand with a 500,000-square-foot distribution center in adjacent Jersey City.[3] The groundbreaking ceremony for the new facility occurred on September 5, 2012.

In 2012, the company joined Michelle Obama's 'My Plate' healthy eating initiative.[9]

See also[edit]

References[edit]

  1. ^ "About Goya Foods". Goya.com. Retrieved 2013-08-16. 
  2. ^ "Secaucus-based Goya announces groundbreaking of new headquarters in Meadowlands". NorthJersey.com. Retrieved 2013-08-16. 
  3. ^ a b Hugh R. Morley (June 1, 2011). "Goya looks to expand into Jersey City". NorthJersey.com. Retrieved June 16, 2011. 
  4. ^ "Advertising, Marketing, and Commercial Imagery Collections". Americanhistory.si.edu. Retrieved 2013-08-16. 
  5. ^ www.goya.com
  6. ^ Carolina Gonzalez (June 8, 2011). "Goya brand has been woven into the city's Latino DNA". New York Daily News. Retrieved June 16, 2011. 
  7. ^ "The Largest Private Companies". Forbes.com. 2006-11-14. Retrieved 2013-08-16. 
  8. ^ Lollis, Barbara De (2008-03-24). "CEO Profile: At Goya, it's all in la familia". Usatoday.Com. Retrieved 2013-08-16. 
  9. ^ "Business Chic - Home - Mrs.O - Follow the Fashion and Style of First Lady Michelle Obama". 2012-01-26. Retrieved 2013-08-16. 

External links[edit]