Graco (baby products)

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Graco baby products logo

Graco is an American baby products company, owned and operated by Newell Rubbermaid, now based in Atlanta, Georgia. It was founded in 1942 in Philadelphia, Pennsylvania by Russell Gray and Robert Cone (hence the name) as Graco Metal Products, a company that fabricated machine and car parts.

Cone watched his wife sitting on the porch, rocking their baby in a swing with a string tied to it, while she read a book. After 18 months of research and development, the Swyngnomatic, the world’s first wind-up, automatic baby swing,[citation needed] was born in 1955, designed by company engineer Harold Kosoff. In 1987 the company pioneered the invention of the Pack n' Play Portable Playard, the world’s first portable playard (designed by Nick Saint). In the mid-1990s, Graco invented[citation needed] the pairing of an infant car seat and a stroller and called it a Travel System.

In 1998, Graco acquired Century, a car seat manufacturer, and introduced the SnugRide infant car seat, which became America’s top-selling infant car seat line.[citation needed] That same year, Graco was acquired by Rubbermaid. In 2002, Graco launched the TurboBooster, a booster seat designed to help parents stay in compliance with many states’ passage of laws requiring children to stay in a car seat longer. In 2007, the company purchased established German baby product brand, Teutonia. The same year, the Nautilus 3-in-1 car seat debuted, earning the “Best Bet” designation from Insurance Institute for Highway Safety. Then, in 2008, Graco acquired Aprica Kassai, the number one selling baby brand in Japan. In 2014, Graco acquired American baby brand, Baby Jogger.

Graco manufactures a variety of products including car seats, travel systems, strollers, high chairs, playards and baby swings.


Most recently, Graco has been involved in a voluntary recall of several popular models of its strollers and travel systems due to fingertip amputation.[1]

On Wednesday, February 9,[when?] Graco quietly laid off 15 employees due to poor business performance.

On October 10, 2012 Graco's classic wooden high chairs were recalled due to the seat detaching.


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