IGB Eletrônica

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IGB Eletrônica S.A.
Type Sociedade Anônima
Traded as BM&F BovespaIGBR3
Industry Electronics
Founded 1964
Headquarters Manaus, Brazil
Key people Eugênio Emílio Staub, (CEO)
Products televisions, flat panels, LCDs, plasma display, DVDs, hi-fi, home theater, portable audio, mobile phone, karaoke machines
Revenue Increase US$ 588.2 million (2012)
Net income Increase US$ 86.2 million (2012)
Employees 18,400
Website www.igbeletronica.com www.gradiente.com.br

IGB Eletrônica S.A. (Portuguese for IGB Electronics), doing business as Gradiente, is a Brazilian consumer electronics company based in Manaus, and with offices in São Paulo. The company designs and markets many product lines, including video (e.g. televisions, DVD players), audio, home theater, high end acoustics, office and mobile stereo, wireless, mobile/smart phones, and tablets for the Brazilian market.[1] The company was founded in 1964. In 1996 they founded Playtronic, a fully owned subsidiary who licensed the manufacturing of Nintendo consoles in Brazil,[2] and while publishing games for various systems they also provided Portuguese translations of some games (among them, South Park and Shadow Man for the Nintendo 64). However, they stopped the partnership with Nintendo in 2003 because of the high price of the dollar at the time.

The Gradiente iPhone case[edit]

In 2000, Gradiente, now legally known as IGB Eletrônica SA,[3] filed for the brand name "iphone" in Brazil's INPI (National Institute of Industrial Property, the trademark authority).[4] Only by 2008 the Brazilian government granted full brand ownership for Gradiente, and currently (since January 2012), the company is selling Android-based smartphones under this name.[5] Until 2018 that trademark is fully owned by IGB Eletrônica SA, which released its Android-powered iphone neo one under the Gradiente brand.[6][7][8] The iphone neo one is sold for R$ 599 (about US$ 287), a dual-SIM handset running Android 2.3.4 Gingerbread. It has a 3.7-inch, 320 x 480 display, a 700 MHz CPU, 2GB of expandable storage, Bluetooth, 3G, WiFi and 5 / 0.3-megapixel camera.[9] [10]

References[edit]

  1. ^ "Loja Gradiente: Tablet, Smartphones, Cellures e Eletrônicos". 
  2. ^ "Latin America's New Cultural Industries Still Play Old Games". Game Studies. Retrieved 2013-03-15. 
  3. ^ "IGB". Igbeletronica.com. Retrieved 2013-03-15. 
  4. ^ "Portal INPI". Inpi.gov.br. Retrieved 2013-03-15. 
  5. ^ "Smartphone Gradiente Neo One GC 500 SF, Dual Chip, Android 2.3.4, 3G". Gradiente. 2012-08-24. Retrieved 2013-03-15. 
  6. ^ "Telecom Consultant Thinks Apple Will Buy Brazil iPhone Trademark". The Mac Observer. 2012-12-27. Retrieved 2013-03-15. 
  7. ^ "Gradiente website with their iphone". Gradiente.com.br. 2012-08-24. Retrieved 2013-03-15. 
  8. ^ "Brazilian Company Launches Android-Powered 'IPHONE'". The Mac Observer. Retrieved 2013-03-15. 
  9. ^ Nelson, Randy (2012-12-18). "Brazil's new 'iphone' isn't what you think | TUAW - The Unofficial Apple Weblog". TUAW. Retrieved 2013-03-15. 
  10. ^ "Vídeo: Gradiente é dona da marca iPhone no Brasil". Admr.com.br. 2013-02-13. Retrieved 2013-03-15. 

External links[edit]