Grand Old Parr
Grand Old Parr (often simply just Old Parr) is a blended Scotch whisky named after the reputed oldest man in England. Launched in 1909, it is found in export markets such as Japan, Mexico and South America, and is no longer distributed in the United Kingdom. It is owned, distilled and distributed by Diageo, the British drinks company.
Old Parr was introduced in 1909 by Greenlees Brothers of London. It takes its name from the reputed oldest man in Britain, Old Tom Parr. The name emphasised the maturity of the product. The brand was initially successful in London, before finding popularity in export markets.
Following a series of mergers, Greenlees became a part of MacDonald Greenlees & Williams. In 1925, the company was acquired by Distillers Company, which was acquired by Guinness, which merged in 1997 to form Diageo.
Discontinued blends Old Parr Tribute and Old Parr Elizabethan, the latter launched in the mid-1980s, retailed at a higher price than Superior.
In 2014 a new Old Parr Tribute was introduced for the Colombian market.
Old Parr is sold in a distinctive dimpled and rounded square bottle, and is packaged in a gold cardboard box.
The brand ceased to be distributed in the United Kingdom and Europe by the 1980s.
The image of Thomas Parr painted by Rubens is featured on the label of Old Parr.
In the 1970s the brand was marketed with the slogan "Make friends with Old Parr".
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