Due to mounting debts, Grand Royal went out of business in 2001. Its assets were sold off via auction on Bid4Assets; these assets did not include any rights to Beastie Boys music. The assets and back catalog were purchased by a group of fans who in turn started GR2 Records.
Grand Royal was also the name of a magazine written and published by the group. It was most famous for its article "Mulling Over the Mullet" in issue two, which lampooned the mullet hairstyle (the Beastie Boys also recorded a song called "Mullet Head", which was released on Grand Royal on its Sure Shot 12-inch single).