Grand cru (food and drink)

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The Trappist Chimay Brewery's Grand Cru cheese

The term grand cru is used in a non-official context in the names of some products, particularly beer, chocolate, whiskey and cognac, to denote a high-quality product. While the term grand cru is well defined with respect to vineyards, its use with respect to other products is unregulated.

Chocolate[edit]

In the 1980s, French chocolatiers responded to rising global competition by creating a new marketing message aiming to promote the "genuineness" of French chocolate. Some of the terms they used in this marketing included "vintage" and "grand cru".[1] The Grand Cru designation signifies that the beans in a bar all come from a certain country or region.[2]

Since the introduction of the Grand Cru, a new classification has arisen, that of the Premier Cru, which designates that the cocoa in a bar is sourced from a specific area, such as a plantation, within a country or region. A Premier Cru chocolate is typically considered to be of higher quality than a Grand Cru. This contrasts with the corresponding use of the terms in the wine market, where a Grand Cru wine is esteemed more highly than a Premier Cru.[2]

Beer[edit]

This term has been used for beers, especially in Belgium, to indicate a more elaborate version of a brand.[3] InBev produces a more complex version of Hoegaarden called Hoegaarden Grand Cru,[3] while the Rodenbach Brewery produces a Rodenbach Grand Cru.[4] Lindemans Brewery make a gueuze and a kriek beer under the name Cuvée René Grand Cru.[5]

Many breweries in the United States have also begun producing beers labeled "Grand Cru" to denote a limited production of a special or higher quality beer. A few examples are Avery Brewing Company's The Beast Grand Cru Ale,[6] AleSmith Brewing Company's Grand Cru,[7] Allagash Brewing Company's Allagash Grand Cru.,[8] and Wiseacre Brewing Company's Unicornucopia Grand Cru

Other[edit]

The term "Grand Cru" is also used by Nespresso to refer to the flavours of its coffee capsules.[9]

The Trappist brewery Chimay makes a Grand Cru cheese.

References[edit]

  1. ^ James L. Watson, Melissa L. Caldwell The cultural politics of food and eating page 145
  2. ^ a b "The Food Buster - Gourmet Chocolate" [1], www.thefoodbuster.com. Retrieved 2010-06-18.
  3. ^ a b "Michael Jackson's Beer Hunter - Europe's stylish summer whites". www.beerhunter.com. Retrieved 2009-09-06. 
  4. ^ "Michael Jackson's Beer Hunter - Rodenbach juggles its tuns". www.beerhunter.com. Retrieved 2009-09-06. 
  5. ^ (French) Lindemans Brewery - Cuvée René
  6. ^ Age Verification - Avery Brewing Company
  7. ^ Grand Cru « AleSmith
  8. ^ Allagash Brewing Company - Age verification
  9. ^ Company website, Nestlé Nespresso SA