Grant Cardone

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Grant Cardone
Born (1958-03-21) March 21, 1958 (age 57)
Lake Charles, Louisiana

Grant Cardone (born March 21, 1958) is an American motivational speaker and author.[1]

Early life and education[edit]

Cardone was born on March 21, 1958, in Lake Charles, Louisiana. His father was Curtis Louis Cardone (died February 1968) and his mother was Concetta Neil Cardone (died May 2009). He has a twin brother, Gary Cardone, and is the fourth of five children.

Cardone graduated from LaGrange High School in Lake Charles in 1976. He then went to McNeese State University from 1976-1981 where he graduated with a Bachelor of Science Degree in Accounting. Cardone was awarded the McNeese State University Distinguished Alumnus Award 2010.[2]


In 1987, Cardone moved to Chicago to work for a sales-training company. Although he lived in Chicago, he traveled all over the United States, living in different cities. Grant briefly returned to Lake Charles before moving to Houston, Texas, where he lived for the next five years. He then spent the next 12 years in La Jolla, California, before moving to Los Angeles. His home was featured on How'd You Get So Rich?, where Joan Rivers toured the home and talked to Cardone about his success story.[3]

After college, Cardone chose not to pursue the field of accounting and moved into automobile sales. "He knew he could never achieve the kind of financial goals he had set for himself by earning a salary!"[4]

Cardone also spent some time as CEO of Freedom Motorsports Group Inc.[5]

In late 2010, Cardone worked with Atlas Media Corp. to develop a reality television series for the National Geographic Channel named Turnaround King. The series followed Cardone as he attempted to help struggling businesses restore their profitability.[6] The show ran for one season in 2011.[citation needed]

Cardone owns and operates several businesses: Cardone Enterprises,[7] Cardone Training Technologies,[citation needed] and The Cardone Group.[8]

Cardone is the author of five books: Sell To Survive (2008), The Closer's Survival Guide (2009), If You're Not First, You're Last (2010), The 10X Rule (2011), and Sell or be Sold (2012). If You're Not First, You're Last hit The New York Times and The Wall Street Journal's best seller lists and made #1 on Amazon and Barnes and Nobles.[9]

Personal life[edit]

Cardone is a member of the Church of Scientology.[10] In 2006 he helped promote Dianetics and Scientology by sponsoring NASCAR drivers through his company, Freedom Motorsports.[11][12]

Cardone has two daughters and is married to Spanish-born actress Elena Lyons.[13][14]


  1. ^ Grant Cardone (8 November 2010). "Automotive Sales Trainer Shows Tricks to Buying a Car Quick and Easy". Huffington Post (, Inc.). Retrieved 8 July 2013. 
  2. ^
  3. ^ "Hamptons Guru, Cookie Millionaires.". How'd You Get So Rich?. Burnett, Mark, prod. June 09, 2010. TV Land.  Check date values in: |date= (help)
  4. ^ Cardone, Grant (2005). Maximizing Every Opportunity. Los Angeles: Wiley. p. 1. 
  5. ^[dead link]
  6. ^
  7. ^
  8. ^
  9. ^ Cardone, Grant. (June 11, 2010). "Bestsellers: Publishers Weekly.". The Huffington Post. Retrieved August 30, 2010. 
  10. ^ Bruce Edwin. "Grant Cardone - World Financial Leader". Hollywood Sentinel. Retrieved 17 July 2013. 
  11. ^ Walls, Jeannette. "Scientology revs up to join NASCAR circuit". TODAY Entertainment. NBC News. Retrieved 27 July 2013. 
  12. ^ Gray, Kenton. "Risky Business: Scientology Makes Play Into NASCAR". Sports Business Daily. AEG. Retrieved 27 July 2013. 
  13. ^ Cardone, Grant (Mar 10, 2013). "Grant Cardone, New York Times best selling author & sales expert". Grant Cardone Sales University. Retrieved 27 July 2013. 
  14. ^ Lyons, E. "Bio: Elene Lyons". Retrieved 29 July 2013.