It is perhaps Discharge's most controversial album, as it sees the band move away from their previous style, by turning towards heavy metal, and particularly to a softer and more accessible glam metal sound. Vocalist Kevin "Cal" Morris also switched from his previous shouting vocals to falsetto ones for this album. Morris later blamed his rediscovery of Led Zeppelin for this decision. The tempos also became much slower, and a higher-quality sound took place in the recording.
In order to promote the album, Discharge started the Grave New World tour in the US and UK, but it would soon prove to be unsuccessful, and even disastrous for the band. By the time the group were playing in New York City, the fans were so outraged, that the concert nearly turned into a riot. For instance, Bad Brains frontman H.R., got into a balcony and started dumping ice at the musicians while they were playing. The album soon turned out to be a commercial failure. Discharge disbanded shortly after the tour.
The album received mostly mixed to negative reviews from professional music critics; Allmusic's Eduardo Rivadavia called it a "baffling and disheartening fall from grace" for the band, and also remarked that "it really might as well been credited to a different band."