Bush were one of the early pioneers of the enhanced CD single, with the full video being available as a file on CD 2. The video was directed by Marcus Nispel in December 1996 in Los Angeles. The video was shot in the same building Se7en was shot in and cost nearly half a million pounds.
It was released as the second single from the album, after "Swallowed". The song became a hit, possibly due to its well-known music video, which clocks in at over 7 minutes (although the song itself is only 4:29 long). The song reached the top 5 on both the US Alternative Songs chart and Mainstream Rock Tracks. The song is also the band's second biggest hit in their native Britain where it peaked at #22 (behind "Swallowed" which peaked at #7).