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According to Shapiro, what started as a sort of “green dot-com” using the internet to help companies procure products that were environmentally safe and energy efficient became one of the most unique[clarification needed] management consulting firms of the world. GreenOrder merged with Cleantech Group in October 2012.
GreenOrder has worked with companies like Polo Ralph Lauren and General Motors.
Since 2005, GreenOrder has served as a principal strategic adviser on General Electric's ecomagination portfolio, including steering the ecomagination Product Review process.  In 2011, the ecomagination portfolio achieved $21 billion in annual revenue and includes over 140 products that improve customers' environmental and operational performance.
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- GreenOrder on Twitter