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GreenOrder is a management consulting group specialising in environmental sustainability. It was established in 2000 by Andrew L. Shapiro.[1]


Shapiro got the idea for GreenOrder from the Wetlands Preserve, an environmentally friendly nightclub in the TriBeCa area of New York City.[2]

According to Shapiro, what started as a sort of “green dot-com” using the internet to help companies procure products that were environmentally safe and energy efficient became one of the most unique[clarification needed] management consulting firms of the world.[3] GreenOrder merged with Cleantech Group in October 2012.[4]

Notable work[edit]

GreenOrder has worked with companies like Polo Ralph Lauren and General Motors.[5]

Since 2005, GreenOrder has served as a principal strategic adviser on General Electric's ecomagination portfolio, including steering the ecomagination Product Review process.[6] [7] In 2011, the ecomagination portfolio achieved $21 billion in annual revenue and includes over 140 products that improve customers' environmental and operational performance.[8]


  1. ^ Inc. Staff. "The Converts - Green 50 - Sustainable Businesses". Inc. (magazine). Retrieved 2006-11-01. 
  2. ^ Gregor, Alison (2006-10-08). "A Dollars-and-Cents Man With a Green Philosophy". The New York Times. Retrieved 2006-10-08. 
  3. ^ LRN. "GreenOrder Consultants Join LRN". News. Retrieved 2008-12-05. 
  4. ^ GreenBiz. "GreenOrder, Cleantech Group announce merger". Retrieved 2012-11-05. 
  5. ^ Neves, Antonio. "Out-Greening the Competition". MSN. Retrieved 2012-11-05. 
  6. ^ MacMillan, Douglas. "The Issue: Immelt's Unpopular Idea". Business Week. Retrieved 2012-09-21. 
  7. ^ General Electric. "The Ecomagination Product Review Process". GE Blogs. Retrieved 2012-09-21. 
  8. ^ General Electric. "“We Are Only Getting Started”: GE’s ecomagination Tops $100 Billion in Revenues". R&D Magazine. Retrieved 2012-11-05. 

External links[edit]