Green Man Gaming
|Headquarters||London, England, United Kingdom|
|Key people||Paul Sulyok: Managing Director|
|Type of site||Online retailer|
Green Man Gaming is an online downloadable PC games retailer launched in May 2010. It allows its users to download games from its Capsule service with SecuROM DRM. Some games can then be traded back when the user has finished with them for credit to use towards other downloadable content on the website. This works by deactivating the activation code required to play games online, which is then re-sold as 'pre-owned'.
Because the only aspect of the downloads that are classified as 'pre-owned' is the previously used activation code, the website can be used as a rental service' and as the actual game downloaded will be new to the player, the status of pre-owned 'makes no difference to the end user'.
Green Man Gaming was launched on 10 May 2010, featuring a catalogue of 500 games from 26 publishers priced from 1p. The website was such a success that by August it had secured extra funding and was advertising additional jobs within the company.
October also saw Green Man Gaming come into conflict with Asda over the supermarket's use of the slogan 'Buy, Play, Trade' being used to advertise its pre-owned offer, with Green Man Gaming claiming the slogan is too similar to its own 'Load, Play, Trade'.