Green Man Gaming
|Headquarters||London, England, United Kingdom|
|Key people||Paul Sulyok: Managing Director|
|Type of site||Online retailer|
Green Man Gaming is a global social commerce website which makes use of Big data technology for selling video games. The company is backed by London-based VC Eden Ventures . It has a catalogue of over 4000 games from more than 250 video game publishers, selling games in 5 currencies across more than 180 countries; 90% of its revenue is generated outside the UK.
Green Man Gaming also owns and is integrated with Playfire: a social networking website targeting core video game players. Playfire allows users to automatically track their game play and in-game achievements / trophies from Steam, PlayStation Network and Xbox Live.
After serving as a Captain in the British Army Light Infantry Division for 6 years, Paul Sulyok, CEO and founder of Green Man Gaming, began a career in the capital markets, before entering the gaming industry as CEO of Prizefight. In 2009, Sulyok formed Green Man Gaming with Lee Packham. Packham had been previously responsible for developing the technology behind Prizefight, volunteering as a Red Shirt at Multiplay LAN events, and working a Software Engineer at Elekta. Green Man Gaming officially started trading on 10 May 2010 with a launch catalogue of 500 games from 26 publishers, priced from 1p.
Packham developed and managed the initial launch of the retail platform, and was the architect of a new system and method for facilitating a Video Game Exchange for Green Man Gaming (US Patent Pending, no. 20110172007). This feature, which is unique to Green Man Gaming, having been available since the company's launch, is its innovative digital trade-in service. Users who download games from its 'Capsule' gaming client with SecuROM DRM can then trade-in some of their digital games for credit to use against anything on the Green Man Gaming website. This works by deactivating the code required to play the game, which is then re-sold as 'pre-owned'.
By August 2010, Sulyok was responsible for securing extra funding and additional jobs were created within the company. In October 2010, Green Man Gaming announced a partnership with gaming website ComputerandVideoGames.com, and sponsored a category in the Golden Joystick awards.
In 2011, Green Man Gaming revealed plans to expand its service to gamers in the Czech republic, Germany, Greece and Turkey, and announced alternative ways to top up account credit via a reloadable Green Man Gaming game card, powered by Rixty (available and redeemable in North America Only).
The latter end of 2011 saw Callum Jay join Green Man Gaming as CFO from cloud-based digital video distributor Miniweb Interactive where he was finance director. Previously Jay had worked at Morgan Stanley Capital International (MSCI), and Eidos where, as Head of Business Development, he oversaw Group Finance, Corporate Finance and Business Development for their worldwide studios. Tim Sawyer also joined Green Man Gaming as their EVP Operations in 2011, having previously been Head of ecommerce at MeMega Retail Ltd.
2012 began with Green Man Gaming announcing a partnership with Gaikaito stream and play selected game demos from Gaikai’s portfolio on any of Green Man Gaming’s sites through any web browser or operating system.
In May 2012, Green Man Gaming appointed former HMV Games Category Manager, Martin Baxter to become EVP Trading. Baxter was joined on the senior management team by Darren Cairns, who became EVP Marketing at Green Man Gaming, having previously spent 6 years as Head of Online Marketing, running the PlayStation EMEA Digital Business at Sony Computer Entertainment Europe.
On 9 July 2012, Green Man Gaming announced its merger with Playfire. At the time of acquisition, Playfire had more than 1.2 million users tracking over 50,000 video games on the website.
At the end of July 2012, Green Man Gaming expanded its multiplatform portfolio to include selling boxed games and now sells PC-DVD, Xbox360, Xbox One, PS3, and PS4 games as well as consoles and peripherals. This service has been offered in the UK first of all.
In June 2013, Green Man Gaming launched its unique instant Trade-In credit and Pre-Owned game services in the UK. The service offers consumers trading-in their Xbox360, Xbox One, PS3 or PS4 games instant Green Man Gaming credit, which can be immediately used on the Green Man Gaming website, before their pre-owned games are sent to the company. In August 2013 Green Man Gaming also announced partnership with CollectPlus, the UK’s largest store-based parcel service. For trade-ins in the UK that are £50 or over in value, customers can drop off their package of games at a nearby store. With over 5,250 convenience stores, newsagents and petrol stations in the CollectPlus network, most of which are open early until late, seven days a week, this service offers more game drop off points than the other major high street stores combined.
As headline sponsor of the 2013 Golden Joystick Awards, in association with 2K Games, Green Man Gaming offered anyone who submitted their vote at www.goldenjoystick.com the opportunity to register for a free PC version of either Mafia II or Sid Meier’s Civilization V.
In the same month, Green Man Gaming also sponsored the Top Tweeter category at the 2013 Games Media Awards.
Starting January 2014, Green Man Gaming has added the Euro to its list of supported currencies, in European countries such as France and Germany. Other European countries, however, now pay using the GBP.
- (2011) Nominated - MCV Award for 'Digital Distribution Team' & 'Digital Retail Innovation'
- (2012) Finalist - Red Herring Awards: EU Top 100 
- (2012) Nominated -MCV Award for 'Digital Distribution Team' 
- (2013) Nominated - MCV Award for 'Digital Retailer' 
- (2013) Nominated - Great British Entrepreneur of the Year Awards for 'E-commerce Entrepreneur of the Year the Bizcrowd Special Merit' Paul Sulyok, CEO and Founder of Green Man Gaming
Green Man Gaming, across 2013, has gained particularly significant media attention. The company was featured in The Sunday Times' Tech Track 100 “Ones to Watch”  in September 2013 and was identified by the UK government as one of the top fifty 'high growth, high potential companies' in the country. As a result, Green Man Gaming is now a member of the Future Fifty programme. Since November 2013 Green Man Gaming has also been named by Silicon Valley Comes to the UK (SVC2UK) as one of 100 companies that SVC2UK believes in 3–5 years will generate over 100 million pounds in revenue.