Green Team Advertising
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| Type | Independent |
|---|---|
| Industry | Advertising, Marketing |
| Founded | 1993 |
| Headquarters | New York City |
| Number of locations | 5 offices in 2 countries |
| Area served | Worldwide |
| Key people |
Founder: Hugh Hough |
| Website | http://www.greenteamusa.com/ |
Green Team Advertising is a New York City-based, full-service strategic communications agency. Founded in 1993, Green Team specializes in three core competencies: travel / destination, cause related marketing, and progressive brands. It is one of the first green advertising agencies. The company blog can be found here.
Green Team's mission statement is "We consider the environment to include every social, natural and cultural surrounding that impacts the health of our minds, bodies and spirits. So defined, museums and marshlands are equally critical habitats; workplace diversity and World Heritage sites are both in need of preservation; and racial discrimination is just as toxic as diesel fumes."
Green Team president Hugh Hough was chosen as one of Al Gore's ambassadors for the Inconvenient Truth film in 2007.
Contents |
[edit] Awakening Consumer
Green Team coined the term Awakening Consumer, relating to consumers that were calculating a company's or brand's values in addition to the price/performance ratio, when making a purchase. The Awakening Consumer demographic is similar, though more expansive, to the market segment designated LOHAS.
Green Team's research and development arm, gThink, is a web publication which offers a look "inside the mind of the Awakening Consumer."
[edit] After These Messages
After These Messages is a communications review site updated daily by Green Team, in which advertising and communications are rated by an open community on the basis of creative quality as well as social responsibility.
[edit] Green Team Australia
Green Team Australia, with offices located in Hobart, Melbourne and Sydney is an independently-owned franchise of Green Team launched in 2007. Heather Rose, Green Team Australia's Executive Chairman, is notably a best-selling author and prominent businesswoman in Australia.
[edit] External links
[edit] Press links
- "The Sky May Not Be Falling, But The Ground Is Definitely Shifting ", MediaPost, May 13, 2009
- "Finding Success in a Green World", AirTran Magazine, February 2009
- "A Garbage Hauler Tidies Up Its Image" New York Times, February 7, 2008
- "Fine-Tuning the Green Rush" Corporate Responsibility Officer, December 2007
- "Art & Commerce: Awake and Aware" Adweek, October 22, 2007
- "Greenwashing, Be Gone! A tool to help companies assess their eco-friendliness" BusinessWeek September 4, 2007
- "The New Black; Companies and Critics Try Collaboration" New York Times, May 17, 2006
- "Green Team Rolls Out Monaco's Red Carpet" Adweek, February 25, 2005
- "Green Team Debuts Resort for 'Fortunate Few'" Adweek, October 5, 2004
- "Environmental Defense Goes on Offense " Adweek, July 30, 2004
- "Green Team Creates 'Cut the Emissions' Ads" Adweek, June 4, 2004
- "Green Team Takes Over VisitBritain" Adweek, May 10, 2004
- "An agency makes progress by roughing it in a field with few competitors: environmental issues." New York Times, August 8, 1995
