Green Team Advertising

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Green Team
Type Independent
Founded 1993
Headquarters New York City, United States
Number of locations 2 offices in 2 countries
Area served Worldwide
Key people Founder: Hugh Hough
Partners: Milton Kapelus, Jimmie Stone
Industry Advertising, Marketing
Website http://www.greenteamusa.com/

Green Team Advertising is a New York City-based, full-service strategic communications agency. Founded in 1993, Green Team specializes in three core competencies: travel / destination, cause related marketing, and progressive brands. It is considered one of the first green advertising agencies. The company blog can be found here.

Green Team's mission statement is "We consider the environment to include every social, natural and cultural surrounding that impacts the health of our minds, bodies and spirits. So defined, museums and marshlands are equally critical habitats; workplace diversity and World Heritage sites are both in need of preservation; and racial discrimination is just as toxic as diesel fumes."

Green Team president Hugh Hough was chosen as one of Al Gore's ambassadors for the Inconvenient Truth film in 2007.

Contents

[edit] Awakening Consumer

Green Team coined the term Awakening Consumer, relating to consumers that were calculating a company's or brand's values in addition to the price/performance ratio, when making a purchase. The Awakening Consumer demographic is similar, though more expansive, to the market segment designated LOHAS.

Green Team's research and development arm, gThink, is a web publication which offers a look "inside the mind of the Awakening Consumer."

[edit] After These Messages

After These Messages is a communications review site updated daily by Green Team, in which advertising and communications are rated by an open community on the basis of creative quality as well as social responsibility.

[edit] Work

[edit] Green Team Australia

Green Team Australia, located in Hobart, Tasmania since 2007, is an independently-owned franchise of Green Team. The company regularly updates a blog. Heather Rose, Green Team Australia's Executive Chairman, is notably a best-selling author in Australia.

[edit] External links

[edit] Press links

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