Greenwich Associates

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Greenwich Associates
Industry Financial Services
Founded 1972
Headquarters Stamford, CT
Key people Steve Busby, CEO
Products Market Research
Revenue US$ 80 Million (est. 2013)
Employees 350

Greenwich Associates is a provider of global market intelligence and advisory services to the financial services industry. Based in Stamford, Connecticut, with additional offices in Pleasanton, CA, London, Toronto, Tokyo, and Singapore, the firm's clients include more than 250 global financial service companies.


Charles D. 'Charley' Ellis founded Greenwich Associates in 1972 with an initial offering in personal trust services, large corporate pensions, and large corporate banking in the United States. What began as a single office in Greenwich, Connecticut for 10 employees, came to comprise over 150 professionals in four locations on three continents. The firm’s client base has expanded from 28 North American-based clients in its first year of business to over 250 global relationships today.

Research platform[edit]

Greenwich Associates conducts market research in more than 70 countries in the Americas, Europe, Middle East, Asia and Africa. Annually, the firm conducts 60,000 market research interviews (20,000 in-person) with buyers of financial services.


Notable changes[edit]

In 2000, Woody Canaday succeeded Charles D. Ellis as Greenwich Associates’ Senior Managing Director. In 2009, Steve Busby succeeded Woody Canaday as Greenwich Associates’ Senior Managing Director.

Press coverage[edit]

Greenwich Associates has been cited in multiple news publications:

  • Bloomberg: Report on Massachusetts Hedge Funds[1]
  • BusinessWeek: Corporate finance research on big business[2]
  • Financial News: Greenwich Market Pulse research on regulatory divide[3]


External links[edit]