||This biographical article needs additional citations for verification. (October 2013)|
|Birth name||Gregory Aiuto|
|Also known as||Alex Ander, Cessyl Orchestra|
|Born||May 4, 1970|
|Origin||Grosse Pointe, Michigan, United States|
|Occupation(s)||Singer-songwriter, producer, musician|
|Instruments||Vocals, guitar, keyboards, drums, bass|
|Labels||A&M, Epic, MCA, EMI, Warner-Chappell|
|Associated acts||New Radicals, Danielle Brisebois, Rick Nowels|
Gregg Alexander (born Gregory Aiuto; May 4, 1970) is an American singer/songwriter and producer, best known as the frontman of the New Radicals, who scored the international hit "You Get What You Give" in late 1998. Earlier in life he recorded two solo albums, Michigan Rain and Intoxifornication. He dissolved the New Radicals in 1999 to focus on production and songwriting work, winning a Grammy for the song "The Game of Love" in 2003. More recently, he co-penned songs for the film Begin Again.
Early life and career
Gregg Alexander was born in Grosse Pointe, Michigan, United States, and was raised in a conservative Jehovah's Witness household. He received his first guitar at the age of twelve and taught himself to play several instruments shortly thereafter. At the age of fourteen Gregg joined the band The Circus, with classmates George Snow, John Mabarak, along with Gregg's older brother Stephen Aiuto. They played the 1984 highschool Battle of the Bands, competing against John Lowery (John 5). By the age of sixteen, he signed his first recording contract with A&M after playing his demo tapes to producer Rick Nowels. He released his debut album Michigan Rain in 1989 at the age of nineteen, to little notice. In 1992, he signed to Epic and released Intoxifornication, which consisted largely of re-released songs from Michigan Rain and was again ignored.
In 1997, Alexander formed the New Radicals, a revolving-door band with no permanent members other than Alexander and long-term collaborator Danielle Brisebois. They released the album Maybe You've Been Brainwashed Too in October 1998, which went on to sell over a million copies. The single "You Get What You Give" was released that fall and was an international hit.
It was not long after the New Radicals' success that Alexander became tired of the constant media attention and exhaustive touring schedule. In July 1999, "Someday We'll Know" was announced as the band's second single. However, several days later Alexander announced he was disbanding the New Radicals to focus on production work. He said that "the fatigue of traveling and getting three hours sleep in a different hotel every night to do boring 'hanging and schmoozing' with radio and retail people is definitely not for me." Despite disagreements with MCA, Alexander finally agreed to shoot a video for "Someday We'll Know"; but with the band now defunct, the song got little attention and the New Radicals became known as a one-hit wonder.
Post New Radicals
Since disbanding the group in summer 1999, Alexander has written and produced songs for artists including Ronan Keating, Sophie Ellis-Bextor, Enrique Iglesias, Texas, Geri Halliwell, Melanie C, Mónica Naranjo, Rod Stewart and fellow ex-New Radical Danielle Brisebois. Most noteworthy was the song "The Game of Love" by Santana and Michelle Branch, which earned Alexander a Grammy in 2003.
In 2004 a new Alexander track, "A Love Like That", was released uncredited on the Internet. It was suspected to be a New Radicals outtake, as parts of the lyrics were found in the booklet for Maybe You've Been Brainwashed Too.
He co-wrote and co-produced the music for the musical romance-drama film Begin Again, along with long-time collaborators Danielle Brisebois and Rick Nowels, as well as Nick Lashley. The soundtrack includes "Lost Stars", which Alexander co-wrote with Brisebois, Nowels, Lashely and Nick Southwood. Alexander performs songs on the film's soundtrack under the name Cessyl Orchestra.
On November 4th, 2014 Alexander appeared and performed publicly for the first time in fifteen years at the Hollywood Music in Media Awards, singing "Lost Stars", which he won a honour for for Best Original Song.
- Gregg Alexander co-wrote and produced "The Game of Love" by Santana and Michelle Branch, as well as four songs on Enrique Iglesias' album 7, under the pseudonym Alex Ander.
- Alexander uses the alias Cessyl Orchestra on the soundtrack for the film Begin Again.
"Lost Stars" is an original song performed by Maroon 5 singer-songwriter Adam Levine for the musical romantic comedy-drama film Begin Again. It was released in June 30, 2014 through ALXNDR, 222 Records, Polydor, and Interscope in the United States. It was written by Gregg Alexander, Danielle Brisebois, Nick Lashley and Nick Southwood. The song is also performed by actress Keira Knightley in the film. The music was recorded in NY at Electric Lady studios summer 2012. The lyrics and melody were written by Gregg Alexander and Danielle Brisebois. Alexander and Brisebois were nominated for Best Original Song at the 2015 Oscars.
- For Gregg Alexander's releases with the New Radicals, see New Radicals' discography
- "In the Neighborhood" (1989)
- "Smokin' In Bed" (1992)
- "The Truth" (1992)
- "Promise Tomorrow Tonight" (1994, duet with Danielle Brisebois on her album Arrive All Over You)
- "A Love Like That" (2003, digital download)
- "Gregg Alexander's Personal Information". Angelfire.com. May 4, 1970. Retrieved 2014-05-09.
- Andrew Leahey (May 4, 1970). "Gregg Alexander | Biography". AllMusic. Retrieved 2014-05-09.
- "Technicolor Lover, New Radicals fansite". Angelfire.com. Retrieved 2014-05-09.
- "Reason Review". Allmusic. Retrieved October 19, 2006.
- [dead link]
- "Lost Stars Production Credits".
- John Bush (November 25, 2003). "7 – Enrique Iglesias | Songs, Reviews, Credits, Awards". AllMusic. Retrieved 2014-05-09.