Grey London
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| Type | Public |
|---|---|
| Industry | Advertising/Marketing/Communications |
| Headquarters | Grey EMEA, London, England, UK (Google Map) |
| Key people | Chris Hirst, CEO Nils Leonard, Executive Creative Director Neil Hourston, Chief Strategy Officer |
| Services | Advertising, Marketing, Word of Mouth |
| Owner(s) | WPP |
| Parent | Grey Group |
| Website | www.grey.co.uk |
Grey London is one of the UK's largest communications agencies with clients including Samsung, P&G, GlaxoSmithKline, Allianz, the British Heart Foundation, Ryvita, Dairy Crest and Toshiba. The company has also done award-winning work for the charitable organisation Women's Aid,[1] picking up an IPA Effectiveness Award,[2] an Aerial Award,[3] and a Euro Effie Award for its work on the Valentine's Day campaign,[4] followed up a year later by an Aerial Award and a Silver from the Creative Circle Awards for What's it going to take? and, in 2009, the web-only piece Cut, starring Keira Knightley, was shortlisted for a Cyber Lion at the Cannes Lions International Advertising Festival and won a Silver at the London International Awards.
Grey was shortlisted for Marketing's Agency of the Year in 2008.
In 2009 Grey London was the most highly awarded advertising agency at the IPA Effectiveness Awards and won The Broadbent Prize for 'Best Dedication to Effectiveness' for their work with the British Heart Foundation,[5] picking up awards for their work on Yoobot and 'Watch Your Own Heart Attack'[6] starring Stephen Berkoff. Their work with FRijj also won an award.[7]
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[edit] Leadership
Chris Hirst is the CEO, Nils Leonard the Executive Creative Director and Neil Hourston the Chief Strategy Officer. Jonathan Mendelsohn, the director of general election resources for the British Labour Party was the deputy chairman.[8]
[edit] Ownership
The company is part of Grey Group which ranks among the largest global communications companies. Its parent company is WPP (NASDAQ:WPPGY). Grey Group's total offer includes Grey advertising, G2 activation marketing, Grey Healthcare Group, healthcare communications, MediaCom, media planning and buying and GCI Group, public relations. Grey's blue-chip client roster includes P&G, GlaxoSmithKline, BAT and Diageo.
It is part of the worldwide agency Grey Group.
[edit] Selected campaigns
- British Heart Foundation - Watch Your Own Heart Attack
- Toshiba - Time Sculpture, Space Chair
- Women's Aid - What's it going to take?, Cut
[edit] Notes
- ^ Sweeney, Mark (2 April 2009). "Keira Knightley stars in ad campaign against domestic violence". The Guardian. http://www.guardian.co.uk/media/2009/apr/02/keira-knightley-domestic-violence-ad. Retrieved 2010-04-13.
- ^ IPA, The (2006). "Grey London IPA Awards". The IPA. http://www.ipa.co.uk/Agencies/Grey-London. Retrieved 2010-04-13.
- ^ Darby, Ian (24 March 2006). "Grey duo Smith and Butler scoop Aerial". Media Week. http://www.mediaweek.co.uk/news/549535/Grey-duo-Smith-Butler-scoop-Aerial/. Retrieved 2010-04-13.
- ^ Worldwide, Effie (26 September 2007). "A Hat Trick for GREY EMEA at EACA Euro Effies". Effie. http://www.effie.org/pressroom/09_26_07. Retrieved 2010-04-13.
- ^ Magazine, Campaign (13 November 2009). "IPA Awards: Bronze Award - The Broadbent Prize: British Heart Foundation". Campaign Magazine. http://www.effie.org/pressroom/09_26_07. Retrieved 2010-04-13.
- ^ Republic, Brand (23 September 2008). "British Heart Foundation and Grey win August Thinkboxes". Brand Republic. http://www.brandrepublic.com/News/847906/British-Heart-Foundation-Grey-win-August-Thinkboxes/?DCMP=ILC-SEARCH. Retrieved 2010-04-13.
- ^ Magazine, Campaign (13 November 2009). "IPA Awards: Bronze Award - Best Media: Frijj". Campaign Magazine. http://www.campaignlive.co.uk/news/features/967385/IPA-Awards-Bronze-Award---Best-Media-Frijj/?DCMP=ILC-SEARCH. Retrieved 2010-04-13.
- ^ Christopher Hope (29 November 2007). "Jon Mendelsohn profile: a real Mr Fix-It". The Daily Telegraph. http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2007/11/28/nbrown1928.xml. Retrieved 2007-11-30.
