|Headquarters||New York, New York, United States and LA, California, United States|
Greycroft was founded in 2006 by venture capital pioneer Alan Patricof, after leaving Apax Partners in 2005. together with partners Dana Settle and Ian Sigalow, Patricof wanted to return to early stage investing in smaller transactions.
Greycroft was formed based on two realizations:
- First, advances in technology have allowed companies to scale with less direct investment
- Second, large venture funds have a tendency to over-capitalize early stage companies, eliminating many likely exit opportunities.
These two realizations led to the creatation a new type of venture firm that was intentionally small but provided the network and access to rival any top-tier venture fund. Greycroft invests between $500,000 and $5 million at inception, and will increase on a staged basis to double that amount over time.
The firm raised its first fund with $75 million of investor commitments and has deployed that fund into 34 companies. Greycroft Fund I is now among the top performing venture capital funds of the last decade. Greycroft closed its second fund in 2010 with an additional $130 million in capital.
Notable companies in Greycroft's portfolio include: Azimo; Buddy Media; Collective Media; Extreme Reach; Joyent; Klout; PeoppleLinx; Usamp; Resonate Networks; Vitals; and WideOrbit.
- Patricof Goes Back To Early-Stage Investing. Reuters Buyouts, March 16, 2006 Cached
- Greycroft plays 'small ball' to score. The Deal, June 23, 2009
- World According to...Alan Patricof. Portfolio, Dec 04 2007
- Venture Capital’s Elders Say Think Small. New York Times, June 5, 2009
- Patricof mulls second fund. Reuters Venture Capital Journal, December 1, 2008 Cached
- Steve O'Hear, Azimo Raises $10M Series A Led By Greycroft Partners To Expand Money Transfer Service. Bloomberg. Retrieved on 2013-08-09.
- Patricof, Early Investor in AOL, Wins Again as Huffington Post Gets Sold. Bloomberg. Retrieved on 2013-08-09.
- Guardian Media Group Acquires Paid Content For $30 Million. TechCrunch (2008-07-11). Retrieved on 2013-08-09.
- Getty Images Acquires Pump Audio. Mashable.com (2007-06-20). Retrieved on 2013-08-09.
- Motricity To Acquire Mobile Advertising Firm Adenyo For Up To $150 Million - Proactiveinvestors (NA). Proactiveinvestors (2011-01-31). Retrieved on 2013-08-09.
- Alan Patricof hails current VC environment. The Deal, June 4, 2009
- Patricof on 'R.I.P Good Times': DonÂ’t Burrow Into a Dark Hole. Forbes, October 10, 2008
- Greycroft Partners (company website)