Groundswell (book)
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| Groundswell: Winning in a world transformed by social technologies | |
|---|---|
| Author(s) | Charlene Li and Josh Bernoff |
| Country | United States |
| Language | English |
| Subject(s) | Social Technology |
| Genre(s) | Non-fiction |
| Publisher | Harvard Business Press |
| Publication date | 2008 |
| Pages | 286 |
| ISBN | 978-1-4221-2500-7 |
| OCLC Number | 172980082 |
| Dewey Decimal | 303.48/33 22 |
| LC Classification | HC79.I55 .L48 2008 |
Groundswell is a book by Forrester Research executives Charlene Li and Josh Bernoff that focuses on how companies can take advantage of emerging social technologies.
It was published in 2008 by Harvard Business Press. A revised edition was published in 2011.
Awards received:
- Awarded the American Marketing Association Foundation’s prestigious Berry-AMA Book Prize for best marketing book of 2009.
- Named by Amazon as one of the Top 10 Business & Investing Books of 2008
- Named by CIO Insight as one of the Top 10 Business-Tech Books of 2008
- Named by Fortune Magazine as one of the 3 best Web books of 2008
- Named by Advertising Age as number 3 of 10 Books You Should Have Read
- Named by BusinessWeek as one of the Best Innovation & Design Books of 2008
- Named by strategy+business as one of the Best Business Books 2008 and “Top Shelf” in Marketing
- Named one of 10 Insightful Web 2.0 Books by CIO Insight
