Growth platforms

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Growth platforms are specific named initiatives selected by a business organization to fuel their revenue and earnings growth.[1]

Growth platforms may be strategic or tactical. Strategic growth platforms are longer term initiatives where the initiative and results span multiple years—usually from 3 to 6 years. Generic examples of commonly selected strategic growth platforms are pursuing specific, new product areas or entry into new distribution channels. Illustrative examples would be:

  • Apple Computer's targeting of "personal music systems" to accelerate growth faster than it could with only its personal computer business.
  • IBM's coining of the term "e-business" and then its use of as the organizing theme for all that the company did in the late 1990s.

Tactical growth platforms are shorter term initiatives where the initiative and the results are focused on the business's current budget year. Generic examples of commonly selected tactical growth platforms are specific new sales force programs or a new focus for the year's advertising.



The verb “grow” comes from the Old English growan (of plants)before 900 a.c. It means "to grow, flourish, increase, develop, get bigger" (class VII strong verb; past tense greow, past participle growen). The noun “growth” is probably coganted with Old Norse grōthr.[2] The noun “platform” comes from Middle French: plateforme/platte fourme, literally meaning "flat form," deriving from Old French plat "flat" and forme "form" suring the 1540s.[3]

New Growth Platforms[edit]

Opportunities for building NGPs lie at the intersection of a company’s actual or potential capability set, unmet customer needs, and forces of change in the broader environment.

See also[edit]


  1. ^ "Growth Strategy- Common Types of Corporate Strategies". Boundless Management Books. Retrieved 19 October 2014.  |first1= missing |last1= in Authors list (help)
  2. ^ Harper, Douglas. "Online Etymology Dictionary". Retrieved 19 October 2014. 
  3. ^ Harper, Douglas. "Online Etymology Dictionary". Retrieved 19 October 2014. 

External links[edit]