Guangqi Honda

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Guangqi Honda Automobile Co., Ltd.
Type Private joint venture
Industry Automotive
Founded 1998 (1998) (Guangzhou)
Headquarters Guangzhou, China
Area served China
Products Automobiles
Owners GAC Group (50%)
Honda Motor (50%)
Employees Approximately 7,000
Website www.ghac.cn/english/
Guangqi Honda
Simplified Chinese 广汽本田

Guangqi Honda Automobile Co Ltd[1] is a Chinese automobile manufacturing joint venture company[2] based in Guangzhou, Guangdong province.[3]

Co-owned by Honda Motor and GAC Group,[4] Guangqi Honda operates two plants that, as of 2011, produces Honda-branded models and one car sold under the China-only Everus brand. Its products comprise the Everus S1,[5] Honda Accord, Honda City, Honda Crosstour, Honda Fit, and Honda Odyssey.[2] As of early 2011, some offerings may incorporate Japanese-made parts.[6]

Originally named Guangzhou Honda this was changed to Guangqi Honda in 2009.[7] As of 2011, the company boasts a per year production capacity of 480,000.[8]

History[edit]

Seeking to replace the losses[9] of the Guangzhou Peugeot Automobile Company for a joint venture with another foreign car-maker, the government of Guangzhou established Guangzhou Honda Automobile Co Ltd with Honda, which beat out a number of rivals for the privilege,[10] in May[10] or July[2] of 1998. By 1999 Guangqi Honda was producing its first model, an American version Accord.[9]

Making a product that the Chinese consumer had familiarity with through high quality imports as well as a pre-existing sales and service network for these cars may have contributed to the early success of Guangqi Honda.[9] A recently failed joint venture between the Guangzhou Government and Peugeot (Guangzhou Peugeot Automobile Company) also helped to prepare the ground.[citation needed]

Beginning in 2009, Guangqi Honda has distributed automobiles by ship—reducing secondary transport distances and transport losses while also being environmentally responsible.[11] The company also uses rail and road transport.[11]

Everus[edit]

Main article: Everus

Everus (Li Nian Chinese: 理念), Guangqi Honda's first China-only brand, is targeted at consumers in inland cities like Chaozhou and Lanzhou who can't afford its Honda-branded vehicles but desire the cachet and technological underpinnings foreign-tied brands offer.[12] While it was the first China-only brand for any sino-foreign joint venture[5] other, similar marques do exist such as the Dongfeng/Nissan Venucia.

The first model of Everus, the S1 subcompact, was unveiled at the 2010 Guangzhou Auto Show.[13] The S1 is based on an old model of the Honda City.[13]

Customer service award[edit]

Guangqi Honda ranked highest in customer satisfaction with authorized dealer after-sales service according to the J.D. Power Asia Pacific 2009 China Customer Service Index Study.[14]

See also[edit]


References[edit]

  1. ^ "2009 Environmental Annual Report, Honda". world.honda.com. Honda. Archived from the original on 15 June 2013. Retrieved 27 July 2014. 
  2. ^ a b c "Company Profile". Guangqi Honda Automobile Co., Ltd. Archived from the original on 2 Nov 2011. Retrieved 2011-12-31. 
  3. ^ "Guangqi Honda Automobile Co., Ltd.". world.honda.com. Honda. Archived from the original on 25 Dec 2010. Retrieved 27 July 2014. 
  4. ^ China's Guangqi Honda at 95 pct of 2009 sales target reuters.com, Sun Nov 22, 2009 8:30pm EST
  5. ^ a b "Guangqi Honda’s Original Brand Introduces "Li Nian S1"". Honda Motor Co., Ltd. April 18, 2011. 
  6. ^ "AUTOSHOW-Honda: China output to be affected by Japan parts shortage". Reuters. Apr 18, 2011. Retrieved 01/04/2012.  Check date values in: |accessdate= (help)
  7. ^ Guangzhou Honda officially renamed Guangqi Honda gasgoo.com, April 23, 2009
  8. ^ "Guangqi Honda to Expand Automobile Production Capacity". Honda Motor Co., Ltd. May 25, 2010. Retrieved 2011-12-31. 
  9. ^ a b c Global Strategy - By Mike W. Peng Cengage Learning, 2008, ISBN 0324590997, 9780324590999, Page 423
  10. ^ a b Juan Antonio Fernandez, Liu Shengjun (2007). China CEO: a case guide for business leaders in China. John Wiley and Sons. p. 91. ISBN 0470822244. ISBN 9780470822241. 
  11. ^ a b "Environment: FY2009 Initiatives". world.honda.com. Honda. c. 2010. Archived from the original on 5 Apr 2010. Retrieved 27 July 2014. 
  12. ^ AUTOSHOW-China joint venture brands eye growth in inland cities reuters.com, Mon Dec 20, 2010 5:44am EST
  13. ^ a b "New Models from the 2010 Guangzhou Auto Show (2): GAC-Honda Everus S1". ChinaAutoWeb.com. 
  14. ^ J.D. Power Asia Pacific Reports: Guangqi Honda Ranks Highest in Customer Satisfaction with Dealer Service in China jdpower.com, 30 July 2009

External links[edit]