Guaraná Jesus

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Guaraná Jesus on the rocks with lime

Guaraná Jesus is a Brazilian soft drink produced by bv0, a Coca-Cola bottler based in São Luís.[1] The drink is popular within the region, reportedly outselling Coca-Cola,[2] and is made from extracts of the guarana plant, which contains caffeine (sometimes called "guaranine"), theophylline, and theobromine. Lago has noted that "Every Brazilian knows that guarana is a stimulant and that means it stimulates everything".[1] The drink is named for Jesus Norberto Gomes, the druggist who formulated the drink in 1920. The drink has a pink color, a cinnamon aroma and a very sweet taste, and is marketed with the slogan "the pink dream".[3] The drink is now a brand owned by the Coca-Cola Company.

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Notes and references[edit]

  1. ^ a b "Guarana's potent reputation makes consumers drink it up"; Matt Moffett and Nikhil Deogun, The Wall Street Journal, reprinted by South Coast Today, 7-11-1999
  2. ^ Bellos, Alex (December 12, 2004). "Welcome to a strange new world". The Observer. 
  3. ^ "Destination - Cities - São Luís". Brazilian Tourism Portal. Retrieved 2006-10-16.