Guaraná Jesus is a Braziliansoft drink produced by bv0, a Coca-Colabottler based in São Luís. The drink is popular within the region, reportedly outselling Coca-Cola, and is made from extracts of the guarana plant, which contains caffeine (sometimes called "guaranine"), theophylline, and theobromine. Lago has noted that "Every Brazilian knows that guarana is a stimulant and that means it stimulates everything". The drink is named for Jesus Norberto Gomes, the druggist who formulated the drink in 1920. The drink has a pink color, a cinnamon aroma and a very sweet taste, and is marketed with the slogan "the pink dream". The drink is now a brand owned by the Coca-Cola Company.