Guaraná is a Peruvian brand of soft drink owned by Backus and Johnston and sold in Peru. Guaraná is a soft-drink containing guarana fruit and is sold in PET bottles of 500 ml.[1] In 2007 the drink had 5% of the Peruvian soft drinks market, and was relaunched with a new bottle and label and a light version.[2] A year later its sales had increased by 49%.[3]
The brand has sponsored national windsurfing,[4] taekwondo[5] and youth football[6] tournaments. It is widely used by peruvian A/B youth sectors to be mixed up with whisky.
[edit] References
- ^ Backus, Brands, Other Brands, Retrieved October 26, 2007.
- ^ "Backus renueva imagen de su gaseosa Guaraná". El Comercio. December 27, 2007. http://elcomercio.pe/edicionimpresa/Html/2007-12-27/backus-renueva-imagen-su-gaseosa-guarana.html. Retrieved November 7, 2009.
- ^ "Ventas de Guaraná de Backus registran crecimiento de en 49%". Peru.com. November 7, 2008. http://www.peru.com/finanzas/idocs2/2008/11/7/Detalledocumento_537674.asp. Retrieved November 7, 2009.
- ^ "Deslizándose en las olas". El Comercio. October 23, 2007. http://elcomercio.pe/edicionimpresa/Html/2007-10-23/hechos.html. Retrieved November 7, 2009.
- ^ "I Torneo Cualitativo Olímpico de Taekwondo". Peru.com. December 6, 2004. http://www.peru.com/deportes/noticias/AutoNoticias/DetalleNoticia16336.asp. Retrieved November 7, 2009.
- ^ "Anuncian 1ra. Copa Guaraná Backus". Terra.com.pe (Terra Networks). January 14, 2004. http://www.terra.com.pe/deportes/futbol/6/6491.html. Retrieved November 7, 2009.
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