Guardians of the Galaxy (film)

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Guardians of the Galaxy
The five Guardians, sporting various weapons, arrayed in front of a backdrop of a planet in space.
Theatrical release poster
Directed by James Gunn
Produced by Kevin Feige
Screenplay by
  • James Gunn
  • Nicole Perlman
Based on Guardians of the Galaxy 
by Dan Abnett
Andy Lanning
Starring
Music by Tyler Bates
Cinematography Ben Davis[1]
Edited by
Production
  company
Marvel Studios
Distributed by Walt Disney Studios
Motion Pictures
Release date(s)
  • August 1, 2014 (2014-08-01) (United States)
Running time 121 minutes[2]
Country United States
Language English

Guardians of the Galaxy is an upcoming American superhero film based on the Marvel Comics superhero team of the same name, produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures. It is intended to be the tenth installment in the Marvel Cinematic Universe. The film is directed by James Gunn, who wrote the screenplay with Nicole Perlman, and features an ensemble cast including Chris Pratt, Zoe Saldana, Dave Bautista, Vin Diesel, Bradley Cooper, Lee Pace, Michael Rooker, Karen Gillan, Djimon Hounsou, John C. Reilly, Glenn Close, and Benicio del Toro. In Guardians of the Galaxy, Peter Quill forms an uneasy alliance with a group of extraterrestrial misfits who are on the run after stealing a coveted orb.

Producer Kevin Feige first publicly mentioned Guardians of the Galaxy as a potential film in 2010, and Marvel Studios announced that the film was in active development at the San Diego Comic-Con International in July 2012. Gunn was hired to write and direct the film that September. In February 2013, Pratt was hired to play Peter Quill / Star-Lord, and the supporting cast was filled out over the next several months. Filming began in July 2013 at Shepperton Studios, England with filming continuing in London before wrapping up in October 2013. Post-production completed on July 7, 2014. The film is scheduled to be released on August 1, 2014 in the United States, and will be released in 3D and IMAX 3D.

Premise[edit]

In the far reaches of space, an American pilot named Peter Quill finds himself the object of a manhunt after stealing an orb coveted by the villainous Ronan. In order to evade Ronan, Quill is forced into an uneasy truce with a group of misfits including Gamora, Rocket, Drax the Destroyer, and Groot. But when Quill discovers the true power of the orb and the menace it poses to the cosmos, he must rally his ragtag rivals for a last, desperate stand – with the galaxy's fate in the balance.[3][4][5]

Cast[edit]

The cast and crew of Guardians of the Galaxy at the 2013 San Diego Comic-Con International. (L-R: producer Kevin Feige, Bautista, director James Gunn, del Toro, Saldana, Hounsou, Pace, Rooker, Gillan, and Pratt)
The leader of the Guardians who was abducted from Missouri as a child in the mid-1980s and raised by a group of thieves and smugglers called the Ravagers[6][7][8] and is the heir to the Spartax empire.[9] About the character, Pratt said, "He had a hard time as a kid, and now he goes around space, making out with hot alien girls and just being a rogue and a bit of a jerk, and through teaming up with these guys, finds a higher purpose for himself",[10] also adding that the character is a mix of Han Solo and Marty McFly.[9] Pratt signed a multi-film contract with Marvel[11] and was allowed to temporarily leave his starring role as Andy Dwyer on the TV series Parks and Recreation in order to accommodate his participation in the film.[12]
An orphan from an alien world who was trained by Thanos to be his personal assassin and seeks redemption from her past crimes.[6][13][14] Saldana said that she became Gamora through make-up rather than computer generated imagery (CGI) or performance capture.[15] On taking the role, Saldana said, "I was just excited to be asked to join by James Gunn and to also play someone green. I've been blue before [in Avatar]."[16]
A warrior in search of vengeance against Ronan after his family is killed.[13] On relating to the character, Bautista said, "I can just relate to Drax so much it's not even funny. Just the simple things that we have in common. Simple things like the tattoos, the tragedy – because you know, I had a bit of tragedy in my life as well. So it's really easy for me to pull from that." Bautista also said that there is "a lot of comic relief to Drax", but the character was not aware of it. Bautista stated that he did not do much preparation for role, because "Luckily, for me, I'm a lifelong athlete and I adapted real quick."[17] Bautista's makeup took approximately four hours to be applied, though it was able to be removed in just 90 minutes.[18] Drax has various scarring patterns on his body, which replace the simple tattoos from the comics, with each having a specific story, while his skin tone was changed from a bright green in the comics, to a muddier grey, to avoid being too "Hulk-esque".[19]
A tree-like humanoid[5] who is Rocket's accomplice. Diesel stated that he provided the voice and motion capture for Groot, after originally being in talks to star in a new Phase Three Marvel film.[21][22][23] Gunn revealed that a Polish mime named Christian portrayed the character on set, though his acting was not used in the final character CGI.[24] On the character, Gunn said, "All the Guardians start out the movie as bastards – except Groot. He's an innocent. He's a hundred percent deadly and a hundred percent sweet. He's caught up in Rocket's life, really." Gunn added that the design and movement of Groot took "the better part of a year" to create.[25] Gunn added, that "The ways in which Vin Diesel says 'I am Groot,' I am astounded. All of the 'I am Groots' that were earlier voices didn't sound very good at all... Vin came in and in one day, laid down all these 'I am Groot' tracks, and he's a perfectionist. He made me explain to him with ever [sic] 'I am Groot,' exactly what he was saying... It was amazing when we first put that voice in there how much the character changed and how much he influenced the character."[26] Groot's form and size changing ability is seen, with Gunn stating he has the ability to grow in the film.[27]
A genetically engineered raccoon who is a bounty hunter and mercenary and is a master of weapons and battle tactics.[4][5][6][28] Gunn worked with live raccoons to get the correct feel for the character, and to make sure it was "not a cartoon character," saying "it's not Bugs Bunny in the middle of The Avengers, it's a real, little, somewhat mangled beast that's alone. There's no one else in the universe quite like him, he's been created by these guys to be a mean-ass fighting machine."[29] Describing Rocket in relation to the rest of the Guardians, Cooper said, "I think Rocket is dynamic. He's the sort of Joe Pesci in Goodfellas guy."[30] Cooper voiced Rocket, while Sean Gunn stood-in for the character during filming.[31] James Gunn said that for the role of Rocket, some physical movement from Cooper, including facial expressions and hand movements, was recorded as potential reference for the animators,[32] though much of Sean Gunn's acting is used throughout the film.[24] Before Cooper was cast, James Gunn said that it was a challenge finding a voice for Rocket, saying that he was looking for someone that could balance "the fast-talking speech patterns that Rocket has, but also can be funny, because he is really funny. But also has the heart that Rocket has. Because there are actually some pretty dramatic scenes with Rocket."[33]
A Kree radical who agrees to retrieve an artifact for Thanos in exchange for eradicating his mortal enemies, the Xandarians. Ronan and his army of Sakaarans[35] hunt down the Guardians when they interfere with his goals.[6][36] Describing Ronan, Gunn said, "He is the primary villain, and he is a really twisted guy, he has a really religious bent in this film. He has a very sick and twisted view of what morality is; strength is virtue and weakness is sin and that is what he lives by, and I think he is very scary because of his beliefs, which are real to him."[37] Pace, who originally auditioned for Peter Quill,[38] described Ronan as a "psycho" and a "monster".[39]
A blue-skinned bandit who is the leader of the Ravagers and a paternal figure to Quill.[6][40] Yondu begins by helping Quill plan to steal the orb, before Quill betrays him, leaving Yondu and the Ravagers to chase the Guardians. On the character, Rooker said, he has "some interesting issues–not a good guy, not a bad guy. There's hope and there's a heart inside Yondu." Gunn created the film's version of the character specifically with Rooker in mind, while borrowing the character's mohawk and use of a whistle-controlled arrow from the comics. Rooker fully committed to the role once he knew his character on TV series The Walking Dead, Merle Dixon, was being killed off, allowing him the time to work on the film.[41]
An adopted daughter of Thanos who was raised together with Gamora as siblings and is a loyal lieutenant in Ronan and Thanos’ employ.[6][8] About the character, Gillan said, "She is the female villain of the film. She teams up with Lee Pace who is the male villain. She is very sadistic and evil, but I like to think for a very valid reason."[43] She also added, "I think she's a really interesting character. What I like to play around with is how jealous she is. She's Gamora's sister, and there's a lot of sibling rivalry. That's the most interesting aspect to me, because jealously can consume you and turn you bitter, and ugly. And she's a total sadist, so that's fun too."[44] Gillan researched Spartans, shaved off her hair, and trained for 2 months for the role,[44][45] while her makeup took approximately four and a half hours to be applied.[44]
A Kree[35] ally to Ronan who is a feared intergalactic hunter.[6] As to why he took the role Hounsou said, "I have a four-year old son who loves superheroes from Spider-Man to Iron Man to Batman. He's got all the costumes. One day he looks at me and says 'Dad, I want to be light-skinned so I could be Spider-Man. Spider-Man has light skin.' That was sort of a shock. This is why I am excited to be a part of the Marvel Universe, so I could be hopefully provide [sic] that diversity in the role of the superhero."[46]
A corpsman in the Nova Corps, the planet Xandar’s military force.[6][47]
The leader of the Nova Corps whose mission is to protect the citizens of Xandar and keep peace.[1][6][48]
An obsessive keeper of the largest collection of interstellar fauna, relics and species in the galaxy who operates out of a place in space named Knowhere.[6][1][49] Describing del Toro's performance, Gunn said, "He's like an outer-space Liberace. That's what it says in the script, which he's kind of doing."[32]

Additionally, Josh Brolin provides the voice of Thanos.[50][51] Sean Gunn stood–in for Thanos during filming and portrays Kraglin, Yondu's first mate in the Ravagers.[24] Ophelia Lovibond plays Carina, the Collector's aide,[52][53] and Peter Serafinowicz plays a Nova Corps officer.[54] Laura Haddock, Gregg Henry, Stephen Blackehart, Emmett J. Scanlan, Marama Corlett, Alexis Rodney, Melia Kreiling, and Spencer Wilding have been cast in unspecified supporting roles.[55][56][57][58][59] Stan Lee, Lloyd Kaufman and Nathan Fillion will have cameos in the film.[60][61][62]

Production[edit]

Development[edit]

"I think anybody... who would have said that this would make a great main movie would have been laughed off. It's such an unlikely thing to do. So I think it's lovely to work on something and expose its potential to the point where a company like Marvel will say, 'Yes, this makes sense.'"

—Dan Abnett, co-writer of the 2008 Guardians of the Galaxy relaunch, on the project[63]

Marvel Studios President Kevin Feige first mentioned Guardians of the Galaxy as a potential film during an interview at the 2010 San Diego Comic-Con International, stating, "There are some obscure titles, too, like Guardians of the Galaxy. I think they've been revamped recently in a fun way in the [comic] book."[64] Feige reiterated that sentiment in a September 2011 issue of Entertainment Weekly, saying, "There's an opportunity to do a big space epic, which Thor sort of hints at, in the cosmic side of the [Marvel Cinematic U]niverse."[65] By June 2012, Nicole Perlman was writing a script for the film, one that the studio was prioritizing.[66]

Feige announced that the film was in active development at the 2012 San Diego Comic-Con International during the Marvel Studios panel, with an intended release date of August 1, 2014. He stated that the film's titular team would consist of the characters Star-Lord, Drax the Destroyer, Gamora, Groot, and Rocket Raccoon.[67] Two pieces of concept art were also displayed, one of Rocket Raccoon, and one featuring the full team.[68] In August 2012, Marvel Studios hired writer Chris McCoy to rewrite Perlman's script.[69] However, he did not receive production credit.[1] Later that month James Gunn entered talks to direct the film, beating out other contenders, including Peyton Reed and the duo Ryan Fleck and Anna Boden.[3] The Avengers director Joss Whedon, who signed a deal to creatively consult on all of the films leading up to The Avengers sequel,[70] was enthusiastic about the selection of Gunn to direct, saying "James [Gunn] is what makes me think it will work... He is so off the wall, and so crazy, but so smart, such a craftsman and he builds from his heart. He loves the raccoon. Needs the raccoon... He has a very twisted take on it, but it all comes from a real love for the material. It's going to be hard for [the human characters] to keep up."[71]

Pre-production[edit]

In September 2012, Gunn confirmed in a post on his Facebook page that he had signed on to direct the film and rewrite the script.[72] By the end of November, Joel Edgerton, Jack Huston, Jim Sturgess, Lee Pace and Eddie Redmayne signed deals to test for the role of Peter Quill.[73] A week later in early December, Pace confirmed that he was auditioning for the role.[38] Other actors who were considered for the role included Thor: The Dark World's Zachary Levi,[74] Joseph Gordon-Levitt,[75] and Michael Rosenbaum.[76] In February 2013, Chris Pratt was cast in the role.[77]

Gunn promoting the film at 2013 San Diego Comic-Con International.

In January 2013, filming was scheduled to take place at Shepperton Studios in London, England,[78] and Marvel Studios announced that the film would be released in 3D.[79] Victoria Alonso, an executive producer on the film, said that filming would begin in June.[80] She also said that both Rocket Raccoon and Groot would be created through a combination of CGI, going on to say that "You can't do any motion capture with a raccoon – they won't let you put the suit on. But we will do rotomation, probably, for some of the behavior... we definitely will have performers to emulate what James Gunn will lead to be, the behavior and the performance. He's very clear on where he wants to take the characters."[80] In an interview published in a March 2013 issue of SFX, Feige discussed Guardians of the Galaxy in relation to the Marvel Cinematic Universe, saying, "It's much more of a standalone film. It takes place in the same universe. And when we've been on the other side of that universe in other movies, you might see those characteristics in Guardians, but the Avengers are not involved with what's happening out there at this time." Feige also stated that 95% of the film would take place in space.[81] In mid-March, Dave Bautista was signed to play Drax the Destroyer.[82] Other actors who had been considered for the role included Isaiah Mustafa, Brian Patrick Wade and Jason Momoa.[82] By the following week, sculptor Brian Muir, who sculpted Darth Vader's mask for the Star Wars films, was revealed to be working on the film.[83]

In April 2013, Zoe Saldana entered into negotiations to star as Gamora in the film.[84] A few weeks later, Michael Rooker joined the film's cast, as Yondu.[40] Later in the month, Saldana was confirmed to star in the film, and Ophelia Lovibond had been cast in a supporting role.[52] Also by April, Lee Pace was in final negotiations to play the villain of the film.[34] By May, Marvel had offered John C. Reilly the role of Rhomann Dey, a character who was described as a "human agent who serves as a go-between, keeping the Guardians in line and reporting to S.H.I.E.L.D. about their activities." At the same time, filmmakers were looking at actors including Hugh Laurie, Alan Rickman, and Ken Watanabe, for another role, and that Christopher Markus and Stephen McFeely were polishing the script.[85] A few days later, Glenn Close was cast as the head of the Nova Corps in the film,[48] followed shortly after by the casting of Karen Gillan as the film's lead female villain.[42] By June 2013, Benicio del Toro was cast in the film, signing a multi-film deal with Marvel Studios.[49] Later in the month, Reilly was confirmed to be cast as Rhomann Dey.[47]

Filming[edit]

Filming began around July 6, 2013 in London, England,[45] under the working title of "Full Tilt".[9] Later in July, Gunn and the film's cast flew from London to attend San Diego Comic-Con International, where it was revealed that Pace would play Ronan the Accuser, Gillan would be Nebula, del Toro as The Collector, and that Djimon Hounsou had been cast as Korath.[1][45] Close was later revealed to play Nova Prime Irani Rael.[1][6] Also at San Diego Comic-Con, Feige stated that Thanos would be a part of the film as the "mastermind".[86] On August 11, 2013, filming began at London's Millennium Bridge[87] to double as Xandar.[19] In August 2013, Marvel announced that Bradley Cooper would voice Rocket Raccoon.[4] On September 3, 2013, Gunn said that filming was "a little over half[way]" complete.[88] Also in September, Vin Diesel stated that he was voicing Groot.[23] However, Marvel did not confirm Diesel's involvement in the film at the time.[31][32][89] On October 12, 2013, Gunn tweeted that filming had completed.[90]

Gunn revealed that his brother, Sean Gunn, took on multiple roles during the filming process, such as standing in for Rocket. He expanded by saying, "It was also of great benefit to the other actors, who had a full scene partner who was as an accomplished actor as all of them... Zoe Saldana [felt] Sean was [important] to the whole process and her personally. And I know Chris Pratt and Dave Bautista also agree. Bautista and Sean had – and continue to have – a special bond that I think is very reflective of the onscreen bond between Rocket and Drax."[24]

Post-production[edit]

In November 2013, Gunn stated that he attempted to use as many practical effects as possible when filming to aid in the use of CGI and motion capture, saying, "Our sets are enormous. We have a prison that is 350,000 pounds of steel. Anybody who knows me knows I love the mix of practical and CGI effects... I can't wait for people to see it, because it's astonishingly beautiful."[91] After the release of Thor: The Dark World, Feige stated that the Infinity Stones would be a focus in the film, as well as going forward into Phase Three.[92] In a separate interview for The Dark World in November, Feige added that a third, unknown Infinity Stone would be seen in the film,[93] later revealed in June 2014 to be the Power Stone.[94] In December 2013, Marvel announced that Diesel would voice Groot.[20] The mid-credits scene in The Dark World revealed Lovibond's role to be the Collector's aide, later named Carina.[53]

A few weeks of additional filming, involving the film's main cast and crew, occurred in March 2014 at Walt Disney Studios in Burbank, California.[95][96][97] In April 2014, Gunn described Thanos as the "head of the snake" in the film, and confirmed he would appear via performance capture.[8] In May 2014, Gunn stated that the film features an "enormous" amount of smaller and minor characters from the Marvel Universe, adding that he felt the film had the most characters overall than any Marvel Studios film to date.[98] Costume supervisor Dan Grace added to this by saying, "We really, really get the feeling of the scale and scope of the galaxy. We visit five planets, we see a hundred different races." The film introduces the alien race Sakaaran, who act as Ronan's mercenaries, as a replacement to the Badoon, as the Badoon film rights belonged to 20th Century Fox.[35]

By the end of May, Josh Brolin was revealed as the voice of Thanos.[50][51] Thanos communicates via hologram for much of the film, though does appear in a scene with Ronan and Nebula.[94] In June 2014, Feige added that Thanos and his followers are "the biggest piece of connective tissue that will eventually lead us back into Avengers films in the future."[99] On July 7, 2014, Gunn announced on social media that he had completed work on the film.[100]

Music[edit]

In August 2013, Gunn posted on his Facebook page that Tyler Bates would be composing the film's score. Gunn stated that Bates will write some of the score first so that he can film to the music, as opposed to scoring to the film.[101] In February 2014, Gunn revealed that the film would incorporate songs from the 1970s and 1980s, such as "Hooked on a Feeling", on a mixtape in Quill's Walkman, which acts as a way for him to stay connected to the Earth, home and family he lost.[102] In May 2014, Gunn added that using the songs from the 70s and 80s were "cultural reference points", saying, "It’s striking the balance throughout the whole movie, through something that is very unique, but also something that is easily accessible to people at the same time. The music and the Earth stuff is one of those touchstones that we have to remind us that, yeah, [Quill] is a real person from planet Earth who’s just like you and me. Except that he’s in this big outer space adventure."[98]

The film's score and soundtrack, which features the songs from Quill's mixtape, and a deluxe edition featuring both albums, will be released by Hollywood Records on July 29, 2014.[103]

Release[edit]

Guardians of the Galaxy will release in the United Kingdom on July 31, 2014[98] and in the United States on August 1,[67] in 3D and IMAX 3D.[79][104] In June 2014, Gunn stated on his Facebook page that the film had always been planned as a 3D film, and "Unlike many directors, I've been actively involved with converting every shot to 3D, making sure it works perfectly for the story and the film, making sure it's spectacular and immersive without being silly, distracting, or overly showy." Gunn also revealed that the IMAX 3D version would include shifting aspect ratios, to make the viewing experience "even fuller and more encompassing. I've personally chosen all the places where the changes occur... The changing aspect ratios in this case are actually a part of the storytelling."[105]

Marketing[edit]

In June 2012, Marvel filed eleven trademark applications for Guardians of the Galaxy, covering a variety of consumer products, from video games to cosmetics.[106] Disney Consumer Products partnered with Mad Engine, C-Life, New Era, Hasbro, Disguise, Rubies, Sideshow Collectibles, Lego, KIDdesigns, iHome, Funko, Freeze, Fast Forward and Innovative Designs to produce merchandise for the film, releasing starting in June 2014.[107][108][109][110] Mad Engine and C-Life were partnered as the core apparel outfitters, producing a line of t-shirts and fleece jackets, while New Era will produce headwear and hats.[107] Hasbro will produce toys for the film, Disguise and Rubies costumes, and Sideshow Collectibles collectibles.[107][108] Lego announced three toy sets based on scenes from the film,[109] while iHome will be creating character speakers, Funko vinyl bobble heads, Freeze 1980s-inspired apparel, and backpacks and stationery from Fast Forward and Innovative Designs.[108] Despite first films in a potential new franchise usually being off limits to licensees, Marvel used Iron Man's success as evidence of unknown characters becoming hits with audiences to attract partnerships, and licensees have embraced Rocket as the film's potential breakout character, as well as Star-Lord’s obsession with 1980s nostalgia, including his “Awesome Mix Vo. 1″ cassette, to craft products around, along with Drax and Gamora for older demographics.[108]

In August 2013, Feige presented footage first revealed at the San Diego Comic-Con in July 2013, at Disney's D23 Expo.[111] The first trailer for the film debuted on Jimmy Kimmel Live! on February 18, 2014, with a special introduction by Chris Pratt.[7] The Los Angeles Times said the trailer "delivers some spirited alien action, with exploding spaceships and muscled bad guys, not to mention a few purely comedic moments," while spotlighting "a number of the offbeat characters."[112] Total Film noted how the opening clip was reminiscent of Raiders of the Lost Ark, which Gunn stated was a big influence for Guardians,[113] and made note of the "edgy" humor used throughout.[114] Total Film also stated the similarity of the trailer to the one debuted at Comic-Con and D23, with a few new shots featuring Nebula and the Collector.[115][116] Social media response to the trailer was strong, with 88,000 mentions across Twitter, Facebook and various blogs in a 12-hour period. The numbers were comparable to trailers for other superhero films like Man of Steel and The Amazing Spider-Man 2 and noteworthy for the late night in which it premiered.[117]

In March 2014, ABC aired a one-hour television special titled, Marvel Studios: Assembling a Universe, which included a sneak peek of Guardians of The Galaxy.[118] Starting in April 2014, a two-part prelude comic was released, titled Marvel's Guardians of the Galaxy Prelude. Written by Dan Abnett and Andy Lanning, with art by Wellington Alves, the first issue focused on the background of Nebula and the bond she has with Thanos, while the second issue featured the adventures of Rocket and Groot before they join forces with the other Guardians.[119] In June 2014, Mike Pasciullo, senior VP of Marvel Studios described the marketing approach for Guardians of the Galaxy, by saying that Marvel had "built a robust marketing program for the theatrical release that carefully integrates traditional advertising, social media, digital marketing, strategic promotional partnerships, organic entertainment integrations [and] publicity."[108]

In July 2014, Marvel launched a viral marketing campaign for the film called "Galaxy Getaways", a fictional travel website that allows users to book passage to some of the planets depicted in the film including Xandar, Morag, and Knowhere.[120] Beginning July 4, 2014, a sneak peek of the film was presented at Disneyland and Disney's Hollywood Studios in the Magic Eye and ABC Sound Studio theaters, respectively.[121] Approximately 14 minutes of the film was screened on July 7, 2014 in IMAX 3D in the United States, and 3D theaters and IMAX 3D in Canada, along with two trailers.[122][123] The screening was met with positive reviews, praising the humor, the 3D and IMAX conversion, and Cooper's portrayal of Rocket.[123][124][125][126] However, it was criticized for beginning partway through the film, unable to allow viewers to easily acclimate to the film's tone,[124][127] and for how the general audience may respond to a film within the MCU without established characters making appearances.[127]

Box office forecast[edit]

Early tracking done by Adobe Systems' Adobe Digital Index (ADI) indicated that the film would be a box office hit. ADI used the number of times the movie's trailer was viewed and the number of mentions it received on Twitter, Facebook and other social-media activity from March 1 to May 10, 2014 to determine whether the film's domestic box office would exceed or fall short of its production budget, and classified Guardians of the Galaxy as "predicted profitable". Profitable movies have 2.2 times more YouTube trailer views than movies that are unprofitable, and they also have five times as much growth week-over-week in social "buzz".[128]

Reception[edit]

Accolades[edit]

Year Award Category Recipient Result Ref.
2014 Young Hollywood Awards Super Superhero Chris Pratt Pending [129]

Future[edit]

In May 2014 Bob Iger, CEO of The Walt Disney Company, noted the potential of making Guardians of the Galaxy into a franchise, saying, "We’re looking forward to introducing the world to more fantastic Marvel storytelling, with a great cast of new characters in Guardians of the Galaxy, which we screened last week and we believe it has strong franchise potential."[130] He added, "I'm not going to predict that we've got another Avengers on our hands, but that's certainly the goal."[131] Later in the month, Gunn revealed that, should a sequel film be made, he would like to return, in addition to being contractually obligated if asked.[18] In June 2014, Feige added, "should this film work, should the audience come out for this one, there are definitely places we can take [the franchise] and we have ideas of where we'd like to go with it," due to the wide array of characters, worlds and story lines from Guardians comics.[99]

References[edit]

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