Guccio Gucci (Florence, 26 March 1881 – 2 January 1953) was an Italian businessman and fashion designer, the founder of The House of Gucci and son of an Italian merchant from the country's northern manufacturing region.
A craftsman, he founded the House of Gucci in Florence in 1921 as a small family-owned leather saddlery shop. He began selling leather bags to horsemen in the 1920s. As a young man, he rapidly built a reputation for quality, hiring the best craftsmen he could find to work in his atelier. In 1938, Gucci expanded his business to Rome. Soon his one-man business turned into a family business, when his sons Aldo, Vasco, Ugo and Rodolfo joined the company.