Gurwitch Products

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Gurwitch Products
Cosmetics company
Industry Cosmetics
Founded 1995
Headquarters Stafford, Texas
Area served
Owner Alticor

Gurwitch Products is a Houston, Texas-based subsidiary of Alticor that produces, manages, and markets cosmetics and skincare products.[1] Gurwitch produces and markets products under two brands, Laura Mercier Cosmetics and RéVive Skincare.[2][3]

Company history[edit]

Gurwitch Products was founded by Janet Gurwitch, the former executive vice president of Neiman Marcus, and Gary Kusin in 1995.[3][4] With makeup artist Laura Mercier, Gurwitch and Kusin created the Laura Mercier Cosmetics brand in 1996.[5][4] Gurwitch's former employer, the Neiman Marcus Group, purchased a 51 percent stake in the company in 1999.[6][7]

In August 2006, Gurwitch Products was acquired by and became a wholly owned subsidiary of Alticor.[2][7][8] In 2008, the company acquired the premium anti-aging skincare products line RéVive Skincare, along with its parent company, Bays Brown Laboratories.[2] Janet Gurwitch resigned in 2008. Claudia Poccia, a former executive with Avon Products, became the company's CEO in February 2011.[3]

The company maintains corporate offices in Manhattan, Houston and London, and its products are sold in more than 1,000 stores across 27 countries.[9]


  1. ^ Bloomberg Businessweek. "Company Overview of Gurwitch Products, L.L.C.". Retrieved 24 July 2012. 
  2. ^ a b c Sarah Jeffords Pister (29 May 2008). "RéVive Skin Care sells for almost $50 million". Business First. Retrieved 13 September 2012. 
  3. ^ a b c "Claudia Poccia Named President and CEO of Gurwitch Products". Business Wire. 26 January 2011. Retrieved 13 September 2012. 
  4. ^ a b David Whitford (1 July 2004). "Yes More Mascara: How to Launch a Good-Looking Cosmetics Brand". CNN Money. Retrieved 13 September 2012. 
  5. ^ "Laura Mercier: Makeup Artist". Laura Mercier. Retrieved 13 September 2012. 
  6. ^ Mary Ann Azevedo (13 June 2004). "Compressors, cosmetics headed to Stafford". Houston Business Journal. Retrieved 13 September 2012. 
  7. ^ a b Mary Ann Azevedo (6 August 2006). "Gurwitch Products gets ownership makeover". Houston Business Journal. Retrieved 14 September 2012. 
  8. ^ Simon Pitman (1 August 2006). "Alticor acquires luxury cosmetics producers Gurwitch". Retrieved 13 September 2012. 
  9. ^ Tina Gaudoin (17 August 2012). "Laura Mercier: A Natural Beauty". The Wall Street Journal. Retrieved 13 September 2012. 

External links[edit]