Gustavo Arellano is the publisher and editor of Orange County's alternative weekly OC Weekly, and the author of the column ¡Ask a Mexican!, which is syndicated nationally. Arellano has won numerous awards for the column, including the 2006 and 2008 Best Non-Political Column in a large-circulation weekly from the Association of Alternative Newsweeklies, the 2007 Presidents Award from the Los Angeles Press Club and an Impacto Award from the National Hispanic Media Coalition, and a 2008 Latino Spirit award from the California Latino Legislative Caucus.
The columns were collected in book form in 2008 as ¡Ask a Mexican! (Scribners, ISBN 978-1416540038). Arellano has published two further books: Orange County: A Personal History (Scribners, 2008, ISBN 978-1416540045), and Taco USA: How Mexican Food Conquered America (Scribners, 2012, ISBN 978-1439148617)
- Daniel Hernandez, "Inquiring Gringos Want to Know", Banderas News, September 2006. Accessed 2010-10-21.
- Tim Gaynor, "Confused by your neighbors? Then Ask a Mexican!", Reuters, 1 May 2007. Accessed 2010-10-21.
- Interview with “¡Ask a Mexican!” author Gustavo Arellano[dead link]