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Guvera Ltd logo
Type Music, Entertainment
Headquarters Gold Coast, Queensland, Australia
Founder(s) Claes Loberg, Brad Christensen, Darren Herft
Industry Music
Alexa rank positive decrease 281,959 (April 2014)[1]
Registration Required'
Users 800,000+ [2]
Available in English, Indonesian
Launched 2008; 6 years ago (2008)
Current status Active
Native client(s) on Windows Phone, Android, iOS

Guvera is an online music download and streaming service founded in 2008. Guvera is available on Web Browsers, iOS, Android and the Windows Phone.

Guvera has agreements with the music labels in the regions where the product is available, which allows for legal free music streams. There is a large music catalogue available to members in Australia, Indonesia and the United States.[3]

Guvera promotes itself as being established to provide a solution to the illegal downloading of copyright digital content, while simultaneously addressing the desire for marketers to use a more targeted advertising medium to engage customers than is currently available.[4]


Music Catalog[edit]

Currently Guvera has more than 10 million songs available for download and streaming.[5] Guvera has signed licensing agreements with Universal Music Group,[6] EMI,[7] Orchard,[8] INgrooves,[9] IODA,[6] Mushroom/Liberation,[10] Shock Records, Valleyarm, and several rights bodies: APRA, AMCOS, BMI, RightsFlow,[11] SESAC [12] AND ASCAP, enabling it to deliver free streams and downloads via its website.

MP3 Quality[edit]

Guvera distributes DRM Free MP3 downloads in 256kbs and 320kps format.[13]

Streaming and Playlists[edit]

Guvera allows its users to create an unlimited number of playlists online with the ability easily share their playlists with friends.

Brands and Advertisers[edit]

Guvera markets itself as an advertising platform rather than a music platform, its technology makes it possible for advertisers to target broad or very specific consumer groups, showcasing particular aspects of a brand’s personality with relevant music genres in their branded music channels.[6] Content can be downloaded and streamed via branded (channels or) micro-sites from within Guvera’s platform, and the advertisers plays the role of selecting music content (or soundtrack) defining its personality and aligning tastes with the targeted audience.[14]

Mobile & iPad Apps[edit]

Guvera's mobile and iPad apps offer unlimited free music streaming (supported by advertising) which can be accessed on iOS, Android and the Windows Phone. Users can subscribe to the ad-free (Platinum) service for $11.99 per month.[15]


Guvera was incorporated in 2008, and launched beta in Australia February 2010,[16] and in the US March, 2010.[17][18]

Guvera was initially released as a beta to a select group of users by invitation only.[19]

August 2011, Guvera appointed former Virgin Music and Warner Brothers CEO Phil Quartararo as its Global Head of Music.[20]

September 2011 Guvera moved into new headquarters in The Rocket in Robina, Gold Coast, Australia.[14]

March 2012, Guvera announced a mobile platform to be released to the public.[21]

December 2012, Guvera released mobile apps for IOS and Android. (Australia only) [22]

August 2013, Guvera released iPad app.[23]

October 2013, Guvera won the Gold Mobi award at the 2013 Australian Mobile Awards for its best-in-class iPad app. Guvera also took out top honours in the Music category.[24]

February 2014, Guvera launched in Indonesia.[25]

March 2014, Guvera announced an agreement with tech company Lenovo to become its worldwide music partner. The deal would see Guvera’s music streaming service pre-installed onto Lenovo mobile devices.[26]


Guvera was initially funded by AMMA Private Investment out of Australia.[27] Guvera raised about $50m from its base of about 1000 smaller sophisticated investors primarily made up of accounting firms and other financial services businesses.[28]

Featured / Awards[edit]

  • Guvera was ranked #8 of 2010’s Top 10 Music Start-ups by Billboard Magazine.[29]
  • Guvera was featured on Fox Business in April 2010 as “The iTunes Killer”.[30]
  • Guvera’s CEO Claes Loberg was awarded 2011 Ernst & Young “Entrepreneur of the Year” in Technology, Northern Region, Australia.[31]
  • Guvera won "Best music app" at the 2013 Australian mobile awards in October 2013 [24]
  • Guvera won the GOLD Mobie for "Best Start up" at the 2013 Australian mobile awards in October 2013 [24]


  1. ^ " Site Info". Alexa Internet. Retrieved 2014-04-01. 
  2. ^ "Guvera Celebrates 800K Registered Members And Growth In Indonesia". Music Feeds by Greg Moskovitch. 2014-05-09. Retrieved 2014-05-12. 
  3. ^ " Q&A: Guvera CEO Claes Loberg". by Glenn Peoples, Nashville. 2010-04-10. Retrieved 2012-04-17. 
  4. ^ "Company Overview of Guvera Limited". Bloomberg Businessweek. Retrieved 2014-05-05. 
  5. ^ Paul Cashmere (2011-08-12). "Former Virgin Boss Phil Quartararo Joins Guvera". Undercover. Retrieved 2011-10-18. 
  6. ^ a b c "Universal Music Group (UMG) Partners With Guvera Limited for 2010 Launch of". Universal Music Group, New York. 2009-11-18. Retrieved 2011-10-18. 
  7. ^ "Guvera Limited Signs Deals With EMI Music & IODA for 2010 US Launch". EMI Music. NEW YORK. 2009-12-09. Retrieved 2011-10-18. 
  8. ^ "Business Matters: Guvera, Google, EMI, Pitchfork and more.". Billboard. By Glenn Peoples. 2010-07-08. Retrieved 2011-10-18. 
  9. ^ "Ad-Supported Guvera To Launch in U.S. on March 30". By Glenn Peoples. 2010-02-19. Retrieved 2011-10-18. 
  10. ^ "Guvera Inks Oz Deal With Liberation". by Lars Brandle. 2010-06-02. Retrieved 2012-04-17. 
  11. ^ "Guvera Taps RightsFlow For Publishing, Licensing, and Administration Services". RightsFlow. New York. 2010-04-01. Retrieved 2011-10-18. 
  12. ^ "Ad-Supported Guvera To Launch in U.S. on March 30". By Glenn Peoples. 2010-02-19. Retrieved 2011-10-18. 
  13. ^ Andrew McMillen (2010-03-29). "Aussie online service Guvera offers guilt-free MP3 downloads". The Vine. Retrieved 2012-04-17. 
  14. ^ a b "Aussie firm Guvera steps up operations as it takes on iTunes". The Courier-Mail. By Phil Bartsch. 2011-09-30. Retrieved 2011-10-18. 
  15. ^ "Australian music-streaming services compared". CNET Australia. By Lexy Savvides. 2013-03-25. Retrieved 2013-05-10. 
  16. ^ "Ad-Supported Guvera Launches Down Under". 2010-02-02. Retrieved 2011-10-18. 
  17. ^ "Ad-Supported Guvera To Launch in U.S. on March 30". 2010-02-19. Retrieved 2011-10-18. 
  18. ^ "Queensland entrepreneurs take out top honours". Ernst & Young. 2011-07-22. Retrieved 2011-10-18. 
  19. ^ "Free, Ad-Supported Music... With a Twist". Wired By Eliot Van Buskirk. 2010-10-18. Retrieved 2011-10-18. 
  20. ^ Paul Cashmere. (2011-08-12). "Former Virgin Boss Phil Quartararo Joins Guvera". Undercover. Retrieved 2011-10-18. 
  21. ^ "Australian online music start-up goes mobile". Australian IT. By Andrew Colley. 2012-29-30. Retrieved 2012-03-30. 
  22. ^ "Australia’s Guvera Offers Free Streaming Music On Android And iOS Devices". Gizmodo Australia. By Angus Kidman. 2013-01-15. Retrieved 2013-05-10. 
  23. ^ "Music-streaming service Guvera looks beyond the digital jukebox with re-engineered User Interface and unlimited free content". Campaign Brief by Tyler Brockington. 2013-10-24. Retrieved 2014-05-05. 
  24. ^ a b c "Guvera, Stereosonic, Pandora, Spotify Win At Mobies". The Music Network by Christie Eliezer. 2013-10-21. Retrieved 2014-05-05. 
  25. ^ "Australia's music streaming service Guvera launches in Indonesia". Yahoo Finance by Enricko Lukman. 2014-02-04. Retrieved 2014-05-05. 
  26. ^ "Guvera scores grandstand streaming deal with Lenovo". The Australian by Supratim Adhikari. 2014-03-04. Retrieved 2014-05-05. 
  27. ^ "Guvera Raises $20M For Stealthy Brand-Supported Music And Video Service.". TechCrunch. By Robin Wauters. 2010-01-18. Retrieved 2011-10-18. 
  28. ^ "Music-with-ads start-up Guvera to list in US". The Australian. By Andrew Colley. 2012-03-29. Retrieved 2012-04-17. 
  29. ^ "Guvera, the FREE Alternative to Music Download Sites, Named in Billboard's '10 Best Digital Music Start-ups'". PR Newswire. NEW YORK. 2010-08-18. Retrieved 2011-10-18. 
  30. ^ "Guvera: The iTunes Killer?". Fox Business. 2010-08-19. Retrieved 2011-10-18. 
  31. ^ "Queensland entrepreneurs take out top honours". Ernst & Young. 2011-07-22. Retrieved 2011-10-18. 

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