||This article needs additional citations for verification. (January 2009)|
Gyaru (ギャル) is a Japanese transliteration of the English word gal. The name originated from a 1970s brand of jeans called "gals", with the advertising slogan: "I can't live without men", and was applied to fashion- and peer-conscious girls in their teens and early twenties. Its usage peaked in the 1980s and has gradually declined. The term gradually drifted to apply to a younger group, whose seeming lack of interest in work or marriage gained the word a "childish" image. It is now used almost interchangeably with kogyaru.
Gyaru subculture is still a large influence in Japan's fashion economy with gyaru brands branching out and becoming more accessible in rural areas. In Tokyo, more often than not, a shopping center at each main train station is dedicated to offering the newest and trendiest items from popular Gal brands. Some brands are also reaching overseas by having their items easily accessible in webshops offering world-wide shipping services. A Gal Circle is a meet up of gals to hang out together.
Gyaru fashion and style varies greatly dependant on the subcategory. Although in general the term describes the fashion and glamour reminiscent of Bridget Bardot with tanned skin and blonde hair. The term is also often applied to those imitating the bihaku glamour style created by Ayumi Hamasaki and the street style started by Namie Amuro. Styles derived from gyaru are often referred to by their subcategory name.
Gyaru fashion is a type of Japanese street fashion that originated in the 1970s.. In English speaking countries Gyaru is commonly mistaken for ganguro, but that is actually a subculture of gyaru. It was popular in the 1990s, but shortly died out in the early 2000s. . Gyaru fashion neither fit well with the Japanese traditional culture nor how the media portray ideals of Japanese women. It is often classified as a sign of youth rebellion.
Gyaru fashion is typically characterized by having heavily bleached or dyed hair (mostly shades from dark brown to blonde), highly decorated nails, and dramatic makeup.
The makeup typically consists of dark eyeliner and fake eyelashes used in ways intended to make the eyes appear larger. Clothing pieces for gyaru fashion differ depending on which gyaru style the individual chooses.
Popular gyaru models include Tsubasa Masuwaka, and Wakatsuki Chinatsu.
Subcategories of gyaru 
There are various subcategories of "gals" depending on the choice of fashion, and also gender.
- Gyaru-kei (ギャル系): Basically the default gyaru style.
- Bibinba (ビビンバ): This look usually includes a lot of gold, and jewelry. Similar to b-gal.
- Banba (バンバ): Banba is a lighter form of manba. Banbas wear less white makeup than manbas; they also use more glitter, and usually don't have neon colored hair. Banbas wear more extreme-looking types of false eyelashes, and colored contact lenses. Banbas wear darker colors than manbas, and sometimes dress in club wear. The most respected banba Gal-cir is Angeleek; there are 22 members in the Tokyo group, and they have many other groups throughout Japan.
- Hime gyaru : Also known as Hime kei. It is the most over the top and expensive of all of the categories. The hime style is largely based on the Rococo era. Gyarus of this style wear dresses or skirts in pink or other pastels with lots of lace and bows. Rose patterns, pearls and crown motifs are also very common. Headpieces range from large bow clips with pearls to rose headdresses, while the hair is either bleached, poofed up in a bun at the top and curled or a wig/extensions are worn. The make-up style has even more exaggerated eyes than the typical gyaru. Hime gyaru does not only include clothes, but many girls see it as a way of life and make or buy custom-made decor for their homes. The style blossomed in the early 2000's but has since declined or turned more casual (this version is referred to as hime kajii), even if the old one is still present.
- Ganguro (ガングロギャル): A gyaru with an artificial deep tan and bleached hair. This style was popular in the late 1990s, and early 2000s.
- Gyaruo (ギャル男): A male gyaru.
- Kogyaru: Generally a high school student (高校生 kōkōsei).
- Yamanba: Like manba, but the nose stripe goes past the eyebrows.
- Gyaru mama (ギャルママ): gyaru girls who continued the style after having children. BBC News states: "Gal-mama are young mothers who refuse to shed their gal-ness."
Related media 
Gyaru Clothing/Accessories Brands 
Notable Japanese Gyaru brands:
Notable non-Japanese Gyaru brands:
Gyaru cosmetic brands 
Favored brands that gyarus use.
- Dolly Wink
- Candy Doll
- Anna Sui
- Bobbi Brown
See also 
- Gyaru-moji, a type of lettering used in mobile phone messages by gals
- Gyaru-oh, the male equivocation to gyaru
- Kogal, sub-genre of gyaru
|Wikimedia Commons has media related to: Gyaru|