The town is a popular summer vacation spot for northern Europeans, who are attracted to its sand beaches and the historical sites which date back to the time of the Vikings. The peninsula on which the town is situated is unique because it is surrounded by two different seas: Öresund and The Baltic Sea.
Prior to the 1960s, the peninsula remained mainly populated by wealthy businessmen from the Malmö region during the summers. Recently, however, it has begun to grow as a commuter town.
The following sports clubs are located in Höllviken: