H. Upmann

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The H. Upmann logo

H. Upmann is a brand name of expensive premium cigar, established on Cuba in 1844 and is among the oldest in the cigar industry.

They are made in two versions: one still produced on the island of Cuba for Habanos SA, the Cuban state-owned tobacco company and the other produced for the U.S. market (due to the Cuban embargo) in La Romana, Dominican Republic, for the Franco-Spanish tobacco monopoly Altadis SA, now part of Imperial Tobacco.

History[edit]

Establishment[edit]

H. Upmann is among the oldest cigar brands in existence, dating back to the 1840s. Around 1840, banker Herman Upmann opened a branch office in Havana, which provided ample opportunity to send cigars home to Europe.[1] The possibilities of a commercial endeavor became clear to Upmann and in 1844 he invested in a cigar factory and the H. Upmann brand was launched.[1]

A glass jar humidor of H. Upmann Arcadias Claro, believed to be pre-embargo

Upmann is sometimes credited with the invention of packaging cigars in cedar boxes to give to their customers. These original boxes were labelled with the H. Upmann name and contained other manufacturers' cigars, most likely as an advertisement for the operation, until the Upmanns bought their own cigar factory in 1844: the famous H. Upmann Factory, now known as the José Martí Factory, in Havana. In another version of the story, it was the Upmann brothers' nephews, German and Alberto, who founded the factory and the cigars became associated with it.

Through the late 1800s, the H. Upmann brand gained international recognition at various exhibitions and won seven gold medals which still adorn the lithographed art on today's H. Upmann boxes, along with Hermann Upmann's original signature.

Failure and re-emergence[edit]

In 1922 both the H. Upmann Bank and the cigar business went bankrupt, the bank because of speculation in German marks and Mexican oil properties.[1][2] A British firm, J. Frankau & Co., bought the brand name and continued production until 1935, when the company was sold to the recently established Menéndez, García y Cía Co., makers of the Montecristo brand.[1] This new ownership group continued production of H. Upmann cigars until the nationalization of the tobacco industry after the Cuban Revolution.

The favourite cigar of US President John F. Kennedy was the now-discontinued, machine-made H. Upmann Petit Upmann (sold under the name Demi Tasse in the United States). The night before the Cuban embargo was signed, he had aide Pierre Salinger procure every box he could gather from Washington, DC tobacconists, totalling 1,200 cigars.[3]

post-Cuban Revolution[edit]

After the revolution, Menéndez and García moved the brand first to the Canary Islands, then the Dominican Republic, where production continues for the American market (due to the Cuban embargo) under the ownership of Altadis SA, while the original brand remains in the original factory, now known as the José Martí Factory, in Havana, still using tobacco from the premium Vuelta Abajo region.

One of the labels used by Altadis for its non-Cuban H. Upmann cigars.

The Cuban-made brand still remains a popular cigar on the world market, where it is made in a variety of hand-made as well as machine-made vitolas. In 2002, when Altadis SA bought a controlling share in Habanos SA, numerous changes were made to the H. Upmann lineup, with the vast array of more than 30 vitolas rationalized so that redundant and poor selling sizes were eliminated.[1] By 2006, according to the company, the H. Upmann line had been whittled down to just 16 vitolas.[4]

In 2005, Habanos SA made an unexpected move by offering a new H. Upmann as part of their annual Edición Limitada release. This was uncharacteristic because in the past the limited edition releases had only been produced for their five globally-distributed brands (Cohíba, Montecristo, Romeo y Julieta, Partagás and Hoyo de Monterrey), whereas the non-Cuban H. Upmann was a locally-distributed brand. The limited edition size was a large Magnum 50, thought to be an enticement to smokers who enjoy the Magnum 46. Shortly after, Quintero was demoted to a locally-distributed brand in the Habanos portfolio, while H. Upmann was raised to a global brand with distribution in every nation that imports Habanos cigars.

H. Upmann also produces two machine-made cigarillos (the Mini and the Purito) and a brand of cigarettes under the direction of ICT.

Available Vitolas in the H. Upmann line[edit]

A cabinet of H. Upmann Magnum 50 cigars
A double guillotine-style cutter, used for cutting the tip off a cigar, next to two hand-rolled H. Upmann Coronas Major cigars, one inside its storage tube and one outside.

The following list of handmade vitolas de salida (commercial vitolas) within the H. Upmann marque lists in order, their length in Imperial (and Metric), ring gauge, their Factory name, a colloquial description of size/shape, (release date and current manufacture):

Vitolas[edit]

  • Half Corona -- 3.5" (90 mm) x 44. Corona, a petit corona (a 2011 release. Current)
  • Epicure -- 4.3" (110 mm) × 35. Epicures, a short panetela (a pre-1960 release. Current)
  • Corona Junior -- 4.5" (115 mm) × 36. Cadetes, a short panetela (a pre-1960 release. Current)
  • Corona Minor -- 4.6" (117 mm) x 40. Coronitas, a petit corona (a pre-1960 release. Current)
  • Robusto -- 4.8" (122 mm) x 50. Robustos, a robusto (a 2007 release. Current)
  • Connoisseur No. 1 -- 5" (127 mm) × 48. Hermosos No.4, a corona extra (a pre-1960 release. Current)
  • Petit Corona -- 5.1" (129 mm) × 42. Marevas, a petit corona (a pre-1960 release. Current)
  • Regalias -- 5.1" (129 mm) × 42. Petit Coronas, a petit corona (a pre-1960 release. Current)
  • Corona Major -- 5.2" (132 mm) × 42. Eminentes, a corona (a pre-1960 release. Current)
  • Majestic -- 5.5" (140 mm) × 40. Cremas, a corona (a pre-1960 release. Current)
  • Connoisseur A -- 5.5" (140 mm) x 52. Genios, a corona (a 2013 release. Current)
  • Magnum 46 -- 5.6" (143 mm) × 46. Corona Gordas, a grand corona (a pre-1960 release. Current)
  • Upmann No. 2 -- 6.1" (156 mm) × 52. Pirámides, a pyramid (a pre-1960 release. Current)
  • Magnum 50 -- 6.3" (160 mm) × 50. Double Robustos, a double robusto (a 2008 release. Current)
  • Monarcas -- 7" (178 mm) × 47. Julieta No.2, a Churchill (a pre-1960 release. Discontinued 2009, but still available)
  • Sir Winston -- 7" (178 mm) × 47. Julieta No.2, a Churchill (a pre-1960 release. Current)

Edición Limitada[edit]

  • Magnum 48 -- 4.3" (110 mm) × 48. Magnum 48, a petit robusto (a 2009 release. Current but limited)
  • Robusto -- 4.8" (122 mm) x 50. Robustos, a robusto (a 2012 release. Current but limited)

See also[edit]

Footnotes[edit]

  1. ^ a b c d e Anwer Bati, The Cigar Companion: The Connoisseur's Guide. Third Edition. Philadelphia and London: Running Press, 1997; pg. 115.
  2. ^ Wall Street Journal, 2 May 1922.
  3. ^ "Review of H. Upmann Corona Major Cigar: JFK's Favorite Cigar". About.com. Retrieved 16 July 2012. 
  4. ^ Habanos SA's website.

Further reading[edit]

  • Min Ron Nee and Adriano Martínez Rius, An Illustrated Encyclopaedia of Post-Revolution Havana Cigars. Hong Kong: Interpro Business Corporation, 2003.

External links[edit]