Velocity (TV channel)

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Velocity
Velocitylogo.jpg
Launched June 1, 2002 (as Discovery HD Theater)
September 22, 2007 (as HD Theater)
October 4, 2011 (as Velocity)
Owned by Discovery Communications, Inc.
Picture format 1080i (HDTV)
Headquarters Silver Spring, Maryland, United States
Formerly called Discovery HD Theater (2002–2007)
HD Theater (2007-2011)
Sister channel(s) Animal Planet
Destination America
Discovery Channel
Discovery en Español
Discovery Familia
Discovery Fit & Health
Investigation Discovery
Military Channel
Science
TLC
Website Velocity.Discovery.com
Availability
Satellite
DirecTV (US) 281
DirecTV
(Latin America)
773(SD) 1005
Dish Network (US) 364 and 5110
Dish Network Mexico 950
C-Band AMC-11 Channel 617 (4DTV Digital)
Cable
Cox 1080
Verizon FiOS 631
Comcast 844
IPTV
AT&T Uverse 1104

Velocity (formerly HD Theater, and originally Discovery HD Theater) is an American high-definition, commercial-based, cable- and satellite-television channel owned by Discovery Communications. The channel specializes in nonfictional high-definition programming, focusing on expensive cars, sports related shows, and other programming targeted at men ages 25–54.

Contents

History [edit]

The channel launched nationwide in the United States on June 1, 2002, as Discovery HD Theater. The channel was rebranded to HD Theater on September 22, 2007, because Discovery Communications launched HD simulcasts of some of its other channels including Animal Planet, Discovery Channel, Science and TLC.

Rebrand [edit]

On October 4, 2011, HD Theater was rebranded as Velocity, to fit its increased focus on programming involving high-end automobiles, sports shows, and other male targeted programming.[1][2]

The rebrand affects the US feed only; in Latin America, HD Theater continues unchanged as of October 2011.

Programming [edit]

In addition, numerous specials have been produced for the channel, along with airing many that have already premiered on the Discovery Channel (for example, Motorcycle Mania 3: Jesse James Rides Again).

Former logos [edit]

References [edit]