||This article appears to be written like an advertisement. (April 2011)|
||A major contributor to this article appears to have a close connection with its subject. (April 2011)|
|Company||Times International Creation Ltd|
The magazine features in-depth coverage of golf in Hong Kong and globally with event previews, reports, interviews, player profiles and award-winning photography. In addition to equipment reviews, book reviews and course reports, regular features cover luxury watches, classic cars, fine wines, malt whisky, restaurant reviews, photography, yachting, travel, and many other topics relevant to its high net worth readership of over 200,000.
Every year a special edition is published to coincide with the Hong Kong Open. Since 2009 the magazine has again appointed as the Official Publication for the UBS Hong Kong Open.
On retail sale across Hong Kong, the magazine enjoys the unique status of “Official Publication of the Hong Kong Golf Association” and, in addition to subscribers from all over the world, the publication has as it’s core local base the 17,000 handicap subscribers of the HKGA.
In addition to these paid subscriptions, the magazine is available in First and Business cabins on over half of all flights in HK, as well as various airline lounges and golf and social clubs in Hong Kong, Macau and China. In early 2010 the magazine became available in lounges in Amsterdam, Bahrain, Bangkok, Cairns, Frankfurt, Kuala Lumpur, London, Los Angeles, Manila, Melbourne, Paris, Penang, Seoul, Singapore, Taipei, Tokyo and Vancouver.
The magazine was launched in 2002 by the HKGA. Since May 2008 the magazine has been published by Hong Kong-based Times International Creation Limited.