Logo of HUMO
History and profile
Humoradio (meaning a portmanteau of 'humor' and 'radio' in English) was first published in 1936 as a Dutch language counterpart to "Le Moustique", now Télémoustique. During World War II between 1940 and 1944 Humoradio was not published. In 1958, when television started to reach a larger audience in the country, the magazine was renamed as Humo.
Since 2002 HUMO has had a declining circulation rate. However, the magazine sold 320,000 copies on 23 September 2008 when it offered a free copy of Goddamned Days on a Goddamned Planet which was unpublished new novel of Flemish author Dimitri Verhulst. The 2013 circulation of the magazine was 150,232 copies.
- "Dupuis". Retrieved 12 October 2010.
Dupuis keeps growing in the 30's: Flemish versions ... of Le Moustique (Humoradio, 1936) are launched
- "Corporate Overview 1993". Sanoma. Retrieved 12 October 2010.
Launched as Humoradio in 1936, the magazine was renamed into HUMO in 1958 when television started to reach the Belgian masses.
- "Hail the Rock Rally". Flanders Today (122). 24 March 2010. Retrieved 12 October 2010.
- Hilde Van den Bulck; Sil Tambuyzer; Stef Ackx (2011). "Readers' Responses to Product+ Strategies of Print Media Brands: Increasing Readership or Commoditization of Print Media?". International Journal on Media Management 13 (1): 75–85. doi:10.1080/14241277.2010.545362. Retrieved 30 January 2015.
- "Belgium: Magazine market". Il Sole 24 Ore. Retrieved 22 November 2014.