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Logo of HUMO
Categories TV magazine
Frequency Weekly
Circulation 150,232 (2013)
Publisher Sanoma Magazines
First issue 1936; 79 years ago (1936)
Country Belgium
Language Dutch
Website HUMO

HUMO is a popular Belgian weekly radio and television magazine, written in Dutch.

History and profile[edit]

Humoradio (meaning a portmanteau of 'humor' and 'radio' in English) was first published in 1936 as a Dutch language counterpart to "Le Moustique", now Télémoustique.[1] During World War II between 1940 and 1944 Humoradio was not published. In 1958, when television started to reach a larger audience in the country, the magazine was renamed as Humo.[2]

HUMO organizes Humo's Rock Rally, an important Belgian contest for young rock bands,[3] and sponsors the Rock Werchter festival.

Since 2002 HUMO has had a declining circulation rate.[4] However, the magazine sold 320,000 copies on 23 September 2008 when it offered a free copy of Goddamned Days on a Goddamned Planet which was unpublished new novel of Flemish author Dimitri Verhulst.[4] The 2013 circulation of the magazine was 150,232 copies.[5]


  1. ^ "Dupuis". Retrieved 12 October 2010. Dupuis keeps growing in the 30's: Flemish versions ... of Le Moustique (Humoradio, 1936) are launched 
  2. ^ "Corporate Overview 1993". Sanoma. Retrieved 12 October 2010. Launched as Humoradio in 1936, the magazine was renamed into HUMO in 1958 when television started to reach the Belgian masses. 
  3. ^ "Hail the Rock Rally". Flanders Today (122). 24 March 2010. Retrieved 12 October 2010. 
  4. ^ a b Hilde Van den Bulck; Sil Tambuyzer; Stef Ackx (2011). "Readers' Responses to Product+ Strategies of Print Media Brands: Increasing Readership or Commoditization of Print Media?". International Journal on Media Management 13 (1): 75–85. doi:10.1080/14241277.2010.545362. Retrieved 30 January 2015. 
  5. ^ "Belgium: Magazine market". Il Sole 24 Ore. Retrieved 22 November 2014. 

External links[edit]