|Industry||Data management and enhancement|
|Founded||Sydney, Australia (1974)|
|Parent||Nine Entertainment Co|
HWW is an Australian based organisation that supplies television and movies metadata to a broad range of clients across new and traditional media including: online publishers, subscription television providers, IPTV providers, HbbTV providers and print publishers.
HWW data powers recording, navigation, discovery and recommendation functions across a range of devices and platforms including web, mobile and set top boxes. HWW is the official provider of Foxtel listings in Australia. Customers include Foxtel, Freeview, Samsung, Telstra and Beamly.
HWW also licenses its proprietary data management software, DataGenius, to operators internationally to customers including Intigral and Multichoice.
HWW was founded by Horan, Wall and Walker in 1974. HWW was acquired by Mi9(previously ninemsn) in 2006. HWW was purchased to support a focus on mobile content with HWW producing, aggregating and syndicating content to many of the major mobile carriers including Telstra, Optus and Vodafone.
HWW has syndicated a range of content including television listings, movies listings, live music listings, restaurant and bar listings and lottery, horoscopes and humour. HWW won the Foxtel contract in 2004 and worked with the subscription television provider on the launch of its digital television service.
In 2014, HWW is the leading supplier of movies and television data in Australia.
HWW uses its own content management system, DataGenius, to manage schedule and metadata for its Australian clients. Content editors use DataGenius to standardise and enhance TV and movie metadata for display across a wide range of platforms. The data provided to clients in the Australian market includes features such as real times for accurate recording, is specific to local time zones and locations with 718 unique channels configurations across Australia, series linking, and unique episode and program IDs.
HWW licences DataGenius to international subscription television operators, including Intigral and Multichoice. Installed locally and managed by their teams in house, DataGenius allows operators to control and manage the quality of their metadata in their own environment. DataGenius features include ability to receive data from multiple sources, supports management of both bound and unbound data and language translation.
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