HaAyin HaShevi'it (Hebrew: העין השביעית, lit. The Seventh Eye) is an Israeli internet site that discusses the investigation and criticism of the media, especially mass media in Israel.
The magazine was first published in 1996, initially once every two months. It delivered its final print issue, #70, in January 2008. For economic and systemic reasons, the executives of the newspaper decided to stop printing the print version and move its operations completely to the internet.